Senior Digital Analyst

Senior Digital Analytics Specialist

Madrid (Hybrid, 2 days onsite)

Permanent

Build the tracking architecture. Own the data. Set the standard.

This isn’t a reporting role.

It’s not a dashboard tidy-up job.

And it’s definitely not “drop a tag and hope for the best”.

This is a senior, hands-on digital analytics role for someone who wants to own the entire tracking ecosystem — architecture, implementation, governance, and problem-solving — across multiple brands and platforms.

You’ll be the technical authority on digital analytics.

The person others come to when the data doesn’t line up.

The one who designs it right first time.

What you’ll actually be doing

You’ll own the digital analytics architecture end to end. That means designing scalable tracking solutions, defining event models and data layers, and delivering clean implementations across multiple websites.

You’ll lead tag management at a senior level, owning GTM and driving server-side tagging (on-prem / Matomo). When the UI isn’t enough, you’ll write custom JavaScript, troubleshoot complex attribution and data issues, and keep implementations governed and audit-ready.

You’ll make Matomo work properly - building advanced events, funnels, and KPIs, standardising measurement across brands, and ensuring data flows cleanly into BI platforms.

You’ll also be accountable for privacy-first tracking, working with CMPs to ensure consent-driven behaviour and partnering with Legal and Compliance to stay aligned with regulation.

Finally, you’ll act as the technical authority for digital analytics — partnering with Engineering during platform changes, supporting experimentation, mentoring others, and resolving data discrepancies when accuracy matters most.

What you’ll need

• Strong JavaScript skills and hands-on experience in digital analytics and tag management (GTM, server-side tagging)
• Experience with Matomo or ability to build custom solutions where needed
• Deep understanding of event modelling, data layers, attribution, cookies, pixels, and consent logic
• Confidence owning tracking projects end-to-end and explaining complex topics to non-technical stakeholders

If this sounds like the kind of challenge you’d actually enjoy, apply with your CV. If you have any questions please contact Adam on +44 7425 559 243.