Ads Measurement & Insights Analyst

Job title: Measurement and Insights Data Analyst - Advertising

Location: Sydney

Job type: Contract

What You’ll Do: -

Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals

Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations

Create and present compelling narratives to senior leadership at clients.

You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives

This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead.

Basic Qualifications:

Bachelor’s degree in a quantitative or business field

3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company

Experience with third-party measurement providers such as Kantar, Foursquare, Circana, iSpot, etc. A deep understanding of attribution modelling, market mix modelling, multi-variate testing, brand and conversion lift

Experience with any of the following: SQL, R, SPSS/STATA, Tableau

A strong understanding of the digital advertising and measurement ecosystem

Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance

Preferred Qualifications: - Advanced degree in business, math, statistics, economics, or a related field - Experience building and influencing client or partner relationships - Experience with team or peer leadership and development