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A leading Digital Media Co. is appointing a Senior Director – Media Monetization & Partnerships to own and shape its end-to-end advertising revenue engine across the region. This is an executive leadership role with full accountability for monetization strategy, organizational design, and long-term revenue growth - not just sales delivery.
You will operate as a core member of the leadership team, setting the commercial vision, building scalable revenue infrastructure, and positioning the business as a dominant advertising partner in the regional media ecosystem.
Key Responsibilities:
- Define and lead the company’s regional advertising monetization vision and multi-year revenue roadmap
- Own P&L responsibility for advertising revenue with full accountability for annual and long-term growth targets
- Architect and scale the regional sales organization, including agency, direct, programmatic, and partnerships functions
- Establish senior executive relationships with holding groups, key agencies, and top-tier advertisers at C-suite level
- Drive innovation in monetization models across sponsorships, branded content, audience solutions, and emerging formats
- Partner with Product, Data, Tech, and Content leadership to influence roadmap priorities that unlock new revenue streams
- Set pricing frameworks, trading models, and commercial governance to maximize yield and margin
- Lead enterprise-level negotiations and strategic deals that shape the company’s market position
- Represent the business externally as a senior industry voice within the media and advertising ecosystem
- Build a performance culture with strong cadence around forecasting, pipeline health, and revenue discipline
Candidate Profile:
- 15+ years of leadership experience in media, advertising, or scaled digital platforms
- Proven ownership of large regional or multi-market ad revenue businesses at a senior leadership level
- Established executive relationships across major agency groups and flagship regional advertisers
- Track record of building and leading senior management layers, not just sales teams
- Strong commercial acumen across pricing, yield management, and deal structuring
- Strategic operator comfortable influencing product and business direction, not only revenue outcomes
- Deep understanding of the GCC / MENA advertising landscape
Why This Role?
- True executive ownership of the advertising business and monetization strategy
- Seat at the leadership table influencing company-wide direction
- Opportunity to build a regional ad powerhouse at scale
- High visibility with shareholders, partners, and industry leaders
- Platform for long-term growth into broader commercial or general management leadership
Key Skills
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