Marketing Data Analyst

Initially a 6 month Daily Rate Contract

We are looking for Mid - Senior Marketing Analytics Analysts to work in one of Australia's most advanced data environments.

This position offers significant exposure to production and proof-of-concept (POC) big data environments, advanced analytics, and ML/AI personalization products, utilizing the latest cutting-edge tools.

The Role:

As a Mid - Senior Customer Data Analyst, you will focus on deep-dive analysis to understand customer retention and engagement. Key responsibilities include:

- Leading the strategy, design, and testing of analytics implementations.

- Transforming analytical output into actionable insights.

- Building client materials and engaging stakeholders from scoping through to delivery.

- Providing insights for personalization engines and products.

- Ensuring quality control and oversight of reporting outputs.

Skills Required:

- Experience in a large, complex customer analytics environment (exposure to customer marketing data is essential).

- Knowledge of statistical modeling tools and techniques (e.g., segmentation, propensity models).

- Experience with A/B testing and control groups.

- Advanced SQL for extracting, querying, and relational databases (Teradata preferred, other data warehouses considered).

- Strong visualization skills (Tableau preferred).

- Tertiary degree in Mathematics, Marketing, Statistics, Computing, or a related analytical field.

- Strong influencing skills with the ability to effectively liaise at all levels of the business.

Highly Regarded Skills:

- Python.

- Exposure to cloud platforms (GCP, AWS, or Azure).

- BigQuery