Marketing Data Analyst

Title: Marketing Data Analyst

Contract: 6 months (extension likely)

Location: Toronto, ON (Hybrid – 3x in office/week)

Industry: Marketing / Banking

Pay Rate: T4 - $44.83/hr | INC - $51.34/hr

Role Overview:

• Support marketing teams with data analytics, reporting, and predictive modeling for campaigns across the US and Canada.
• Analyze campaign performance, provide insights, and help align marketing strategies with business objectives.

Must-Have Qualifications:

• 2+ years experience with SQL and PowerBI
• 1+ year Salesforce Marketing Cloud (SFMC) experience
• Technical bachelor’s degree
• Marketing campaign experience
• Strong written and verbal communication skills
• Previous marketing analyst experience
• Experience in financial institutions/Banks.

Nice-to-Have Qualifications:

• Experience building dashboards and journey reports
• Knowledge of audience segmentation and predictive modeling
• Understanding business requirements and translating into technical specs