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Responsibilities:
- Perform distribution data analysis (Retail Audit, In-Market Sales) to identify Philip Morris performance gaps versus key competitors, highlighting areas to be improved;
- Consolidate the retail selling universe for: i. communication platform allocation by brands in focus, ii. tactical programs, iii. Consumer Engagement touchpoint platform; review it and provide the final proposal;
- Monitor agreed Key Performance Indicators (KPIs), providing regular analysis, highlighting deviations from initial targets, and proposing corrective solutions;
- Support the Sales Forecast process by collecting input from regional teams; prepare sales forecasts considering historical data, latest market information, and stock levels by channel;
- Prepare the evaluation of commercial initiative deployment effectiveness by collecting regional feedback (consumers’ and customers’ reactions), highlighting achievements versus targets and key learnings;
- University degree, preferably in Economics/ Business Administration/ Finance/ Computer Science;
- Minimum 2–3 years of experience in the field (preferably in FMCG or Consulting);
- Experience in Trade Marketing, Distribution, Marketing and/or Business Strategy & Planning is a plus;
- Good understanding of distribution models, Consumer Engagement platforms, Trade and Consumer segmentation tool and Brand framework is a plus;
- Good analytical, conceptual, monitoring & reporting skills;
- Good presentation and communication capabilities;
- Able to provide creative ideas/solutions;
- Very good command of business English;
- Computer literate - MS Office package, with high focus on Excel and PowerPoint
Key Skills
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