We are looking for candidates with strong technical expertise to fill this role. Below are the details of the position:

🏦 Industry: IT

💼 Job Title: Marketing Data Analyst

💻 Mode of Job: Hybrid

📍 Locations: Toronto

📅 Contract: 6 Months

Overview

This role supports marketing partners through advanced analytics, reporting, and insights across both Canadian and U.S. markets. The consultant will help drive data-informed marketing decisions by translating business needs into technical and analytical solutions.

Team Structure

• Operates with a high degree of independence
• Part of a mid-sized analytics team (8–10 peers)

Key Responsibilities

• Gather, consolidate, and analyze data from multiple sources including:
• CRM platforms
• Web analytics
• Social media
• Email marketing tools
• Paid media platforms
• Segment audiences and identify trends in customer behavior to support targeted marketing strategies
• Partner closely with marketing, sales, and product teams to align insights with business objectives
• Apply statistical and analytical techniques to:
• Forecast campaign performance
• Evaluate budget allocation effectiveness
• Analyze marketing campaign performance and provide optimization recommendations
• Perform data discovery and exploratory analysis
• Build technical specification documents for customer journey development
• Develop and maintain journey and campaign reporting dashboards
• Translate business requirements into clear technical and analytical requirements

Must-Have Qualifications

• 2+ years of hands-on experience with SQL and Power BI
• 1+ year of experience with Salesforce Marketing Cloud (SFMC)
• Bachelor’s degree in a technical field
• Experience supporting or analyzing marketing campaigns
• Strong written and verbal communication skills

Nice-to-Have Qualifications

• Prior experience in a Marketing Analyst role
• Background in Financial Services (preferred but not required)

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status

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