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Purpose:
To analyze, define, and translate business needs into scalable, actionable requirements that inform the design and delivery of customer-centric, App-first digital banking solutions - enabling rapid adaptation, consistent user journeys across all digital touchpoints and products, and supporting scalability, local adoption, and sustainable expansion across European markets.
Responsibilities:
- Co-define a scalable, modular App and channel approach that supports rapid growth across multiple markets and lead products.
- Lead the elicitation, documentation, and validation of business and functional requirements for digital transformation initiatives for the App.
- Collaborate with Product Mangers, Architects, Designers, and engineering teams to ensure alignment between business goals and technical implementation.
- Identify gaps in user journeys and opportunities for harmonization across markets and channels.
- Ensure alignment with the App-first principle and omni-channel consistency.
- Recommend solutions to enhance the scalability and performance of the mobile App and underlying platforms.
- Specify requirements and collaborate with the internal teams on CI/CD pipelines that support feature‑flags and staged rollouts; provide expertise, and design reviews.
- Develop RACI for governance of feature toggles, A/B tests and localization assets.
- Define KPIs and success metrics to monitor channel performance, adoption, and user satisfaction.
Skills and experience:
Digital banking App (5+years)
- Proven experience as a Business Analyst within digital banking, fintech, or large-scale transformation programs.
- Deep understanding of App-first strategy as a driver for omni-channel engagement and platform standardization.
- Proven experience delivering mobile App solutions in digital banking, with a strong focus on speed-to-market and scalability.
Pan-European App scaling
- Skilled at balancing a shared core platform with local regulatory, language, and UX/UI adaptations.
Requirements & Process Management
- Strong command of business analysis methods: requirements elicitation, epics, features, acceptance criteria, and traceability.
Collaboration across product, tech & business
- Experienced in bridging strategic product goals with App delivery and execution constraints.
Multi-product App architecture
- Track record of supporting multiple banking products within a single App experience.
Key Skills
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