Business Analyst - App

Purpose:

To analyze, define, and translate business needs into scalable, actionable requirements that inform the design and delivery of customer-centric, App-first digital banking solutions - enabling rapid adaptation, consistent user journeys across all digital touchpoints and products, and supporting scalability, local adoption, and sustainable expansion across European markets.

Responsibilities:

• Co-define a scalable, modular App and channel approach that supports rapid growth across multiple markets and lead products.
• Lead the elicitation, documentation, and validation of business and functional requirements for digital transformation initiatives for the App.
• Collaborate with Product Mangers, Architects, Designers, and engineering teams to ensure alignment between business goals and technical implementation.
• Identify gaps in user journeys and opportunities for harmonization across markets and channels.
• Ensure alignment with the App-first principle and omni-channel consistency.
• Recommend solutions to enhance the scalability and performance of the mobile App and underlying platforms.
• Specify requirements and collaborate with the internal teams on CI/CD pipelines that support feature‑flags and staged rollouts; provide expertise, and design reviews.
• Develop RACI for governance of feature toggles, A/B tests and localization assets.
• Define KPIs and success metrics to monitor channel performance, adoption, and user satisfaction.

Skills and experience:

Digital banking App (5+years)

• Proven experience as a Business Analyst within digital banking, fintech, or large-scale transformation programs.
• Deep understanding of App-first strategy as a driver for omni-channel engagement and platform standardization.
• Proven experience delivering mobile App solutions in digital banking, with a strong focus on speed-to-market and scalability.

Pan-European App scaling

• Skilled at balancing a shared core platform with local regulatory, language, and UX/UI adaptations.

Requirements & Process Management

• Strong command of business analysis methods: requirements elicitation, epics, features, acceptance criteria, and traceability.

Collaboration across product, tech & business

• Experienced in bridging strategic product goals with App delivery and execution constraints.

Multi-product App architecture

• Track record of supporting multiple banking products within a single App experience.