Position Overview:

As a Senior 3D Generalist, you will be responsible for producing high-quality 3D assets, Key Visuals (KVs), and animations for marketing content, with a strong focus on video-based user acquisition (UA) creatives. You will work closely with concept artists, UA managers, and creative leads to deliver visually compelling, performance-driven content.

This role requires strong animation and lighting expertise, excellent visual judgement, and solid technical proficiency in Unreal Engine and Autodesk Maya, particularly for cinematic and real-time marketing workflows.

Key Responsibilities:

• Create high-quality 3D Key Visuals (KVs), animations, and lighting-driven scenes for marketing and UA campaigns
• Develop hero KVs that define the visual direction for campaigns, trailers, and UA video creatives
• Own the end-to-end 3D production pipeline, including modelling, texturing, lighting, animation, rendering, and final output
• Execute strong cinematic lighting, composition, and camera framing to enhance storytelling and visual impact
• Collaborate closely with UA, design, and creative teams to translate concepts and performance goals into polished visual executions
• Optimise 3D assets and scenes for real-time rendering and video performance across multiple platforms
• Maintain visual consistency and quality across multiple campaigns and creative variations
• Troubleshoot and resolve technical issues related to animation, lighting, and real-time rendering
• Contribute to improving 3D workflows, tools, and production efficiency for fast-paced marketing and UA content
• Support and mentor junior 3D artists where appropriate

Requirements:

• 5+ years of professional experience as a 3D Generalist, preferably in games, marketing, or advertising
• Strong proficiency in Unreal Engine and Autodesk Maya, with a clear focus on animation and lighting
• Proven experience producing high-quality 3D animation, lighting, and cinematic visuals for video content
• Working knowledge of additional 3D tools such as ZBrush, Blender, 3DS Max, or equivalent
• Strong understanding of texturing workflows using Substance Painter and Photoshop
• Strong sense of composition, timing, and visual storytelling
• Ability to work independently and deliver high-quality output under tight timelines
• Strong communication skills and a collaborative mindset
• Portfolio demonstrating strong marketing KVs, animation, and lighting-driven 3D work

Preferred Qualifications:

• Basic experience with game engines like Unity or Unreal Engine (academic or self-learned experience is acceptable).
• Exposure to character and environment design, even at a beginner level.
• Knowledge of real-time VFX or interest in developing expertise in this area.