Senior Data Analyst

Job Title: Senior Data Analyst

Reports To: Chief Strategy Officer

We are seeking an experienced Senior Data Analyst to lead marketing and advertising analytics team. This role is ideal for a candidate with a strong mix of strategic vision and hands-on technical expertise. The Senior Data Analyst will drive strategic decision-making by developing business intelligence tools, designing data models, and conducting advanced analytics to enhance marketing strategies and e-commerce operations.

Key Responsibilities

Business Intelligence & Analytics:

• Lead the creation of self-service BI tools for comprehensive data exploration and analysis.
• Conduct advanced data analysis for customer segmentation and personalized marketing initiatives.

Data Architecture:

• Design and maintain robust data models and warehouses to enhance reporting efficiency and insights.
• Develop and implement ETL processes, ensuring seamless integration with diverse back-end systems and APIs.

Digital Marketing Analytics:

• Develop data-driven marketing strategies, leveraging tools such as Google Analytics, e-commerce backends, and Mobile Measurement Platforms (MMPs).
• Define and track key performance indicators (KPIs), employing advanced tracking methods across digital channels.
• Ensure accurate mobile app analytics and resolve attribution issues with MMP partners.

Performance Optimization:

• Conduct in-depth analyses using segmentation, cohort analysis, and statistical methods to refine marketing strategies.
• Execute rigorous A/B and multivariate tests to improve campaign and website performance.
• Perform comprehensive funnel analysis and user journey mapping to optimize the customer experience.

Visualization & Reporting:

• Develop automated and interactive dashboards and reports for real-time insights.
• Communicate findings through advanced data visualization techniques to inform strategic decisions.

Leadership & Collaboration:

• Provide technical guidance and mentorship to the analytics team.
• Collaborate with development teams to implement and validate tracking codes and ensure data accuracy.

Qualifications

Experience:

• At least 5 years in data analytics, with a minimum of 3 years in marketing and e-commerce analytics.

Technical Skills:

• Proficiency in Python, R (rstats), DAX, and advanced SQL.
• Strong expertise in data modeling, ETL processes, and BI tool development.
• Solid understanding of mobile app analytics, tracking, and attribution methods.

Analytical Skills:

• Proven ability to turn complex data into actionable insights.
• Experience with tools such as Google Analytics, MMPs, and e-commerce platforms.

Education:

• Master’s degree in Analytics, Data Science, Statistics, Marketing Analytics, or a related field is preferred.

Soft Skills:

• Excellent communication and presentation abilities.
• Leadership skills to mentor and guide technical teams.
• Passion for staying updated with emerging trends and technologies in data analytics and digital marketing.