Job Title: Social Media Manager

Employment Type: Full-time

Work Arrangement: On-site (In-office)

Location: Dubai, UAE

Role Summary

We are seeking a data-driven Social Media Manager with deep experience in crypto, blockchain, presales and web3 project ecosystems. You will be responsible for end-to-end execution of social strategy across X, Instagram, TikTok, Telegram, Discord, LinkedIn, and YouTube, driving measurable growth across community, reach, traffic, and presale conversions. This role is hands-on, fast-paced, and highly collaborative with founders, design, content, and PR.

Key Responsibilities

• Lead the end-to-end social strategy for token presale marketing campaigns across X (Twitter), Instagram, TikTok, Telegram, Discord, LinkedIn, and YouTube.
• Build and manage a repeatable content engine: daily publishing cadence, weekly themes, content buckets and rapid response to trends and market sentiment.
• Create high-impact content that resonates with crypto investors and communities, including short-form video, long-form posts, threads, community-native formats, and meme culture where relevant.
• Own community operations across Telegram, Discord & Reddit: moderation, response standards, onboarding flows, pinned messaging, roles, bots, and escalation protocols.
• Partner with marketing team, founders, writers, designers, and PR to ensure messaging consistency across campaigns, launches, partnerships, and announcements.
• Translate performance data into action: run weekly reporting, identify what is working, and iterate quickly to improve reach, engagement, and conversion.
• Monitor web3 narratives, sentiment shifts, and platform changes to keep growth competitive and content timely.
• Support crisis communication and reputation management during critical campaign phases, including coordinated responses and escalation to leadership.
• Ensure communications remain compliance-conscious: avoid misleading claims, guaranteed returns, and high-risk language while maintaining strong conversion performance.

Required Qualifications

• 2+ years of social media experience focused on presales, crypto, blockchain, DeFi, NFTs, or related tech sectors.
• Proven track record of growing social communities and improving engagement metrics, with examples or a portfolio of high-performing posts.
• Strong copywriting and content creation skills with a clear understanding of web3 communication culture.
• Proficiency in digital marketing and growth best practices for X, Instagram, TikTok, Telegram, and YouTube, including algorithm awareness and distribution tactics.
• Comfortable with analytics dashboards, trend tracking, UTM discipline, and reporting.
• Strong familiarity with all platforms, including moderation, community dynamics, and narrative management.
• Ability to operate in a fast-moving environment and coordinate multiple deliverables with cross-functional teams.

Preferred Skills

• Experience with social listening and sentiment analysis tools.
• Experience supporting token presales, ICO-style campaigns, NFT drops, or high-volume community growth initiatives.
• Experience with paid social and retargeting coordination (X Ads, Meta, TikTok), including creative testing and performance reporting.
• Good understanding of blockchain fundamentals and tokenomics.

Please share your CV, links to relevant social profiles you’ve managed, and a short portfolio or examples of high-performing posts/campaigns (especially within crypto/web3). Include a brief note on why you’re a strong fit for a presale-driven environment.