Performance Marketing & Demand Generation Manager

We are looking for an experienced, data-driven Performance Marketing & Demand Generation Manager to own the digital acquisition engine for Green Earth. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns that generate qualified leads for our different products and offerings.

You will sit at the intersection of media buying, funnel strategy, and revenue operations. Working closely with content, creative, and sales teams, you will ensure that our campaigns run efficiently, that we generate a predictable flow of leads, and that those leads move through the funnel from Lead → MQL → SQL → Customer.

If you enjoy combining strategy with hands-on execution and want clear ownership over growth, this role is for you.

What You'll Do

• Performance Marketing Strategy & Execution
• Develop and own the overall performance marketing strategy across Google Ads, Meta, LinkedIn, and other relevant channels
• Translate business objectives into lead, CPL, and pipeline targets, and allocate budgets accordingly
• Plan, launch, and manage always-on and campaign-based initiatives to support different products and offerings
• Lead Generation & Funnel Management
• Build and optimize lead generation funnels for multiple ICPs and products
• Define and test offers, lead magnets, and messaging that attract high-intent prospects
• Align with sales on the definitions of Lead, MQL, and SQL and monitor conversion between funnel stages
• Identify bottlenecks and propose nurturing tactics (retargeting, email flows, content journeys)
• Channel Operations & Campaign Management
• Set up, manage, and optimize campaigns in Google Ads (Search, Display / PMax), Meta Ads, and LinkedIn Ads
• Continuously test and iterate campaign structures, bidding strategies, audiences, and placements
• Run structured A/B tests on ads and landing pages to improve CTR, CVR, CPL, and ROAS
• Ensure correct implementation of pixels, tags, and UTM parameters for accurate tracking
• Collaboration with Content & Creative Teams
• Brief content and creative teams on required assets, angles, and formats for each campaign
• Turn performance data into clear creative feedback to refine messaging, visuals, and landing pages
• Ensure all assets are aligned with brand, compliance, and funnel stage
• Reporting, Analytics & Continuous Improvement
• Build and maintain weekly and monthly performance reports across channels
• Track and communicate key metrics: leads, MQLs, SQLs, CPL, CAC, ROAS, and funnel conversion rates
• Use insights to recommend what to scale, what to pause, and what to test next
  
  

Stay up to date with best practices, platform changes, and new opportunities in performance marketing.

Requirements

• Proven experience
• 3-6+ years of hands-on experience in performance marketing, growth marketing, or demand generation, with a clear focus on lead generation
• Demonstrated success in owning and improving lead volume, CPL, and/or CAC
• Experience managing campaigns across:
• Google Ads (Search essential; Display / Performance Max a plus)
• Meta Ads (Facebook and Instagram)
• LinkedIn Ads (lead gen and traffic campaigns)
• Technical skills
• Strong understanding of B2B or high-consideration lead-gen funnels
• Solid knowledge of GA4, Google Tag Manager, pixels, and event tracking
• Experience working with CRM and/or marketing automation tools (e.g., HubSpot, Pipedrive, Salesforce) to track and qualify leads
• Comfortable building basic reports and dashboards (e.g., spreadsheets, Looker Studio or similar)
• Problem-solving & collaboration
• Data-driven mindset with the ability to diagnose performance issues and propose solutions quickly
• Strong communication skills to work effectively with content, creative, sales, and leadership
• High level of ownership, accountability, and initiative; comfortable working with targets and deadlines
  
  

Fluent in English (written and verbal).

Benefits

Competitive compensation

• Attractive salary and performance-based incentives, reflecting your expertise and impact
  
  

Supportive work environment

• Join a mission-driven organization working on impactful projects with a collaborative team
  
  

Professional development

Opportunities to deepen your expertise in performance marketing, funnels, and analytics, and to grow into a senior leadership role as we scale.