Kynetec is the global leader in agricultural and animal health market insights. We have a long history of market research expertise, specialising in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers.

Backed by a team of more than 850 market researchers, interviewers, data analysts, marketing scientists, research operation and data visualization specialists, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 28 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries.

As we grow our product portfolio, Kynetec is looking for a strong Senior Product Communicator who can translate product value and market intelligence into compelling marketing narratives for our customers, prospects and internal teams.

Key Responsibilities

• Synthesize market trends, competitive intelligence, and customer feedback to shape product narratives and priorities.
• Translate market insights into recommendations for product teams and leadership.
• Create enablement resources to help commercial teams articulate the product value proposition.
• Train internal teams on new products, features and market opportunities.
• Develop resources such as competitive summaries, product handbooks, product primers and product-handling guides.
• Recommend improvements to product messaging and go-to-market strategy based on results.
• Support pricing, packaging, and product-tiering discussions with product intelligence.
• Take full end-to-end responsibility for developing, maintaining, and delivering product narratives across all customer-facing and internal channels.
• Own the creation of clear, compelling messaging that communicates the value of our data and insights products to ag-industry customers — from initial concept through final delivery.
• Lead the full lifecycle of positioning work: gathering inputs from R&D, validating with product teams, drafting messaging frameworks and ensuring consistent deployment across sales, marketing and customer materials.
• Serve as the primary point of contact for all product messaging requests, ensuring accuracy, clarity and alignment with product strategy.
• Develop and maintain and update product positioning documents and messaging frameworks.
• Lead planning and execution of product launches and feature releases.
• Deliver launch materials including briefs, talking points, customer FAQs, product overviews, and sales enablement content.

Requirements

• 5 - 6+ years in a role involving product communication or product oriented messaging
• Must have previous experience in Communications, Marketing, Content
• Strong ability to translate technical content, research findings or data-heavy insights into clear customer value
• Experience working cross-functionally with product, data and commercial teams
• Ability to manage multiple projects, timelines, and stakeholders
• Experience supporting product lifecycle and product launch communications
• Background in market research, agriculture, analytics, or SaaS products
• Strong presentation skills and comfortable interacting with leadership
• Ability to create basic visual materials (slides, charts, diagrams) when needed