Performance Marketing Executive

Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

Marti invites applications from dynamic, innovative and highly motivated candidates for the following position:

What You’ll Do

• Own end-to-end campaign setup, launch, and optimization across Meta, Google, TikTok, X, Programmatic channels and other paid channels
• Manage campaign structure, naming conventions, targeting, creatives, and bidding strategies
• Continuously test and iterate on creatives, audiences, placements, and funnel tactics to maximize ROI
• Collaborate with Growth Analytics to track CAC, LTV, install-to-activation rates, and ROAS
• Partner with CRM and Lifecycle to build full-funnel acquisition and re-engagement loops
• Monitor spend pacing, performance trends, and alert on anomalies in real time
• Stay ahead of platform updates, beta features, and algorithm shifts to keep us on the cutting edge
• Report campaign results and learnings to Growth leadership regularly

What You Bring

• 3–5 years of hands-on experience managing performance marketing campaigns (in-house or agency)
• Deep platform knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and X (Twitter) Ads, Programmatic Platforms
• Proven track record of scaling acquisition channels while improving efficiency
• Analytical mindset with a strong grasp of performance metrics (CPA, ROAS, LTV, CAC payback, etc.)
• Comfortable working with dashboards, cohort data, and event-based analytics tools (Amplitude, Firebase, GA4)
• Familiar with SKAN, MMPs (AppsFlyer, Adjust), and attribution complexities in post-IDFA world
• Bias for action — you move fast, own your channels, and deliver results