To lead and drive foreign exchange (FX) business development across Consumer Banking by supporting Relationship Managers, Branch front line Staff, and Wealth teams with expert FX advisory, and portfolio activation strategies. The role acts as the primary link between Treasury and frontline teams, ensuring optimized FX volumes, improved customer engagement, and delivery of competitive FX propositions to meet Consumer Banking’s strategic income objectives.

Responsibilities

A. FX Sales & Revenue Growth

• Develop and execute FX business growth plans across assigned customer segments (Aayan-Branch, Aayan, Wajaha and Branch Banking).
• Collaborate with RMs and Branch Managers to identify FX opportunities, conduct joint client meetings, and provide tailored FX solutions.
• Monitor exchange rate movements, market trends, and competitor offerings to proactively recommend pricing strategies that enhance customer conversion and maximize FX income.
• Track FX revenue targets for assigned segments; track, analyze, and report performance weekly and monthly.

B. Client Advisory & Portfolio Activation

• Deliver end-to-end advisory on FX solutions including cross-border transfers, FCY remittances etc.
• Conduct structured FX portfolio reviews with RMs to identify dormant, high-potential, or at-risk customer segments.
• Provide timely market insights, rate alerts, and corridor-based recommendations to internal stakeholders for customer engagement.

C. Cross-Functional Coordination with Treasury

• Liaise daily with Treasury to secure competitive rates and pricing approval for high-value transactions.
• Provide Treasury with structured feedback on corridor performance, pricing sensitivities, and market gaps.
• Act as the operational bridge to ensure quick rate execution for customers through branches or digital channels.

D. FX Training, Enablement & Frontline Support

• Train RMs, Branch Managers, and frontline staff on FX product features, pricing, market dynamics, and customer handling.
• Produce FX sales playbooks, talking points, market updates, and performance dashboards for internal teams.
• Support execution of tactical campaigns, pricing schemes, and targeted acquisition initiatives.

E. Governance, Compliance & Risk Management

• Ensure adherence to Shariah, regulatory, and internal compliance requirements for all FX sales activities.
• Maintain proper documentation, MIS reporting, and risk controls for FX transaction execution.
• Support complaint resolution related to FX services where expertise is required.

F. Business Development & Strategic Initiatives

• Support implementation of the 3-year FX strategy and provide insights to refine propositions.
• Assist in expanding new corridors, onboarding new correspondent institutions, and improving digital FX journeys.
• Identify enhancements in systems, operational processes, or support models to improve rate delivery and customer turnaround time.

Qualifications

• Minimum bachelor’s degree
• Professional certifications in Treasury, FX, or financial advisory are an advantage.
• 4 – 6 years of experience in FX advisory, Treasury sales, remittances business, or consumer banking with strong FX portfolio management exposure.
• Demonstrated track record of revenue generation in FX or similar product lines.