About Changan

We are one of China’s leading automotive brands, recognized globally for innovation, quality, and advanced technology.

With a strong presence in Asia and other international markets, Changan is now expanding into Europe, bringing a new generation of intelligent, sustainable vehicles to European customers.

We are in an exciting start-up phase in Europe, building a dynamic team that will shape the future of mobility and redefine automotive experiences. This is a unique opportunity to join a global brand at the forefront of transformation and growth in a highly competitive market.

About the Role

We are seeking a Product Manager & Go-to-Market professional who will take full ownership of the product lifecycle while driving successful market launches in Italy. This role combines product strategy and roadmap management with go-to-market execution, ensuring our vehicles achieve strong market adoption and competitive positioning.

Key Responsibilities

Product Management (Core Focus)

• Define and own the product roadmap, ensuring alignment with business objectives and customer needs.
• Lead the end-to-end product lifecycle: concept development, feature prioritization, and post-launch optimization.
• Gather and analyze market insights, customer feedback, and competitive trends to inform product decisions.
• Collaborate with Engineering, Design, and R&D teams to deliver innovative products on time and within budget.

Go-to-Market Execution

• Develop and implement launch strategies for new models and major updates.
• Define positioning, messaging, and pricing to maximize market impact.
• Coordinate cross-functional teams (Sales, Marketing, Dealer Network) for seamless execution.

Sales & Communication Enablement

• Organize and prepare training materials for the sales force.
• Create Product Information Kits for Sales and Communications teams, including technical specifications, key selling points, and competitive differentiators.
• Ensure all product materials are accurate, compelling, and aligned with brand guidelines.

Market Analysis & Competitive Benchmarking

• Conduct market analysis to understand the positioning of various models.
• Provide continuous and updated comparisons of competitor products available in the market.

Performance & Analysis

• Track KPIs for product performance, adoption, and campaign effectiveness.
• Provide actionable insights to refine product strategy and GTM plans.

You will be the ideal candidate if you have:

• Bachelor’s degree in Business, Marketing, or Engineering.
• 5+ years in product management with exposure to go-to-market strategy, ideally in automotive or mobility.
• Strong analytical and strategic thinking skills with a customer-centric mindset.
• Excellent communication and stakeholder management abilities.
• Familiarity with agile methodologies and digital product development is a plus.

Professional proficiency in both English and Italian is required.

What We Offer

• Competitive salary and performance-based bonus.
• Opportunity to shape the future of mobility in a global automotive brand.
• Collaborative, innovative environment with international exposure.

Ready to shape the future of innovative mobility? Hop aboard! Apply today!