Marketing Data Analyst

Role Overview

As a Marketing Data Analyst, you will play a key role in supporting the marketing function of a fast-growing international business. You will turn marketing data into actionable insights through analysis and visualization, consolidating performance data across the UK, France, and Spain. Collaborating closely with marketing, product, and data teams, you will ensure accurate reporting and provide insights that guide campaign strategies, ROI measurement, and marketing investment decisions.

Key Responsibilities

• Own and manage marketing reporting processes across three regions, ensuring accuracy, consistency, and clear visualizations of campaign performance.
• Transform data from multiple sources (Google Analytics, Google Ads, Meta Ads, Marketo, Salesforce) into Power BI dashboards and reports.
• Work with regional marketing teams to understand reporting needs and deliver insights tailored for both operational and executive stakeholders.
• Consolidate data from disparate sources to create a centralized view of marketing performance, enabling cross-regional analysis and trend identification.
• Produce reports ranging from granular campaign-level metrics to high-level C-suite dashboards, highlighting ROI and performance trends.
• Collaborate with the data team on SQL queries to extract and maintain accurate data within reporting pipelines.
• Generate periodic industry and product reports to highlight trends, market opportunities, and competitive insights.
• Manage multiple reporting deliverables across time zones and regions, ensuring timely completion.
• Partner with finance, product, and data teams to support campaign measurement, attribution tracking, and the development of reliable data foundations.

Required Skills and Experience

• 2–5 years of experience in marketing or commercial data analysis, ideally in an agency or fast-paced environment.
• Strong Power BI skills for data visualization and reporting.
• Basic SQL knowledge to extract and manipulate data.
• Familiarity with marketing technology stacks (Google Analytics, Google Ads, Meta Ads, Marketo, Salesforce).
• Experience consolidating data from multiple sources and presenting insights clearly to different audiences.
• Solid understanding of marketing metrics: attribution modelling, lead scoring, campaign performance, and ROI analysis.
• Strong communication skills to translate technical data into actionable business insights.
• Comfortable working in a hybrid environment, with potential travel to regional offices.
• Highly organized, detail-oriented, and able to manage multiple reporting deadlines.

What’s Offered

• Supportive, collaborative international work environment.
• Opportunity to influence marketing strategy across multiple regions.
• Flexible working arrangements (3 days/week in office, Basingstoke).
• Career progression potential in a rapidly growing business valued over £1 billion.
• Opportunities to collaborate with regional offices in Spain and France.
• Competitive salary circa £60,000 and inclusive company culture.