Product Strategy Manager - TikTok LIVE - London
TikTokUnited Kingdom1 day ago
Full-timeProduct Management, Marketing
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Responsibilities
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our mission is to continually champion and optimize TikTok LIVE by empowering creators and agencies to build a creative, engaging, and safe space for all users.
- Drive awareness and adoption of TikTok LIVE features (e.g., Match, Superfan) among EU creators through clear feature strategies, education frameworks, and targeted campaigns.
- Own feature GTM strategy design by developing a strong understanding of product capabilities, creator behavior, and regional market needs.
- Focus on key verticals (e.g., Music, Sports) to identify the most relevant LIVE features and design monetization strategies that help creators better monetize their content.
- Track key product and feature-level metrics, conduct data analysis, and synthesize user feedback to optimize feature positioning, adoption, and performance.
- Work closely with Product, Operations, and Regional teams to drive alignment and execution across feature launches and ongoing initiatives.
- Participate in and independently drive cross-functional projects, contributing to the planning and execution of LIVE feature strategies in the EU.
Qualifications
Minimum Qualifications:
- Experience in product strategy, product marketing, GTM, or growth-related roles, preferably within live streaming, creator platforms, or consumer tech.
- Strong interest in live streaming, the creator ecosystem, and feature-driven monetization models.
- Solid analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations.
- Highly responsible, detail-oriented, self-motivated, and able to operate with a high level of ownership.
Preferred Qualifications:
- Strong communication and collaboration skills
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our mission is to continually champion and optimize TikTok LIVE by empowering creators and agencies to build a creative, engaging, and safe space for all users.
- Drive awareness and adoption of TikTok LIVE features (e.g., Match, Superfan) among EU creators through clear feature strategies, education frameworks, and targeted campaigns.
- Own feature GTM strategy design by developing a strong understanding of product capabilities, creator behavior, and regional market needs.
- Focus on key verticals (e.g., Music, Sports) to identify the most relevant LIVE features and design monetization strategies that help creators better monetize their content.
- Track key product and feature-level metrics, conduct data analysis, and synthesize user feedback to optimize feature positioning, adoption, and performance.
- Work closely with Product, Operations, and Regional teams to drive alignment and execution across feature launches and ongoing initiatives.
- Participate in and independently drive cross-functional projects, contributing to the planning and execution of LIVE feature strategies in the EU.
Qualifications
Minimum Qualifications:
- Experience in product strategy, product marketing, GTM, or growth-related roles, preferably within live streaming, creator platforms, or consumer tech.
- Strong interest in live streaming, the creator ecosystem, and feature-driven monetization models.
- Solid analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations.
- Highly responsible, detail-oriented, self-motivated, and able to operate with a high level of ownership.
Preferred Qualifications:
- Strong communication and collaboration skills
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Key Skills
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