Market Consultant

Job Title: Affluent Banking Market Consultant

Job Purpose

The Affluent Banking Market Consultant will be responsible for conducting in-depth market research and delivering actionable insights to support strategic decision-making, product development, and competitive positioning. The role focuses on driving growth in the affluent banking segment through market intelligence, client advisory support, and business development initiatives that enhance customer acquisition, retention, and profitability.

Key Responsibilities

Market Research & Strategy

• Analyze market trends, customer behavior, and competitor offerings to identify growth opportunities in the affluent banking segment.
• Collect, validate, and analyze data on consumers, competitors, pricing, and market conditions.
• Conduct competitor benchmarking and pricing analysis to support strategic positioning.
• Identify emerging trends and forecast market developments in affluent banking and wealth management.
• Prepare comprehensive market research reports, dashboards, and presentations for senior stakeholders.
• Ensure accuracy, consistency, and timely delivery of all research outputs.

Business Development & Advisory

• Develop and execute strategies to attract, retain, and grow affluent clients.
• Support relationship managers by providing tailored insights, financial solutions, and advisory inputs.
• Collaborate with product, marketing, and digital teams to align offerings with market insights.
• Provide analytical inputs to enhance customer experience, profitability, and product adoption.

Collaboration & Governance

• Work closely with internal stakeholders to translate research insights into actionable business strategies.
• Monitor regulatory and market changes and assess their impact on affluent banking and wealth management offerings.
• Support strategic initiatives through data-driven recommendations and performance tracking.

Skills & Competencies

• Strong knowledge of affluent banking products, wealth management, and premium customer segments.
• Excellent research, data interpretation, and analytical skills.
• Strong problem-solving, critical thinking, and strategic planning abilities.
• Excellent communication, presentation, and relationship-building skills.
• Ability to present complex data in a clear, concise, and actionable format.
• High attention to detail with a strong focus on accuracy and quality.
• Proficiency in CRM systems and digital banking tools.

Technical Skills

• Advanced proficiency in MS Excel, PowerPoint, and Word for analysis, reporting, and presentations.
• Experience using data analytics and BI tools such as Power BI, Cognos, or similar platforms.
• Familiarity with CRM platforms and core banking systems.
• Understanding of digital banking platforms, fintech trends, and emerging technologies.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Finance, or a related field.
• Professional certifications in Market Research, Analytics, or Strategy are preferred.

Experience Requirements

• 5–7 years of experience in affluent banking, market research, business analytics, or a related field.
• Proven experience in competitor analysis, trend forecasting, and market intelligence reporting.
• Prior exposure to relationship management, investment advisory, or affluent client segments.
• Demonstrated success in business development and client acquisition within premium or affluent segments.
• Ability to manage multiple research and strategic initiatives simultaneously.