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Reports to Product and Customer Center of Excellence Lead
Team Product Team
Location Doha
Company East West Digital
Position Description
We are seeking a high-energy, "digital native" creative to serve as the visual translator for our complex AI B2B energy product offerings. This is not a traditional graphic design role limited to static PDFs. We need a strategic visual storyteller who lives at the intersection of design, video production, and digital innovation for SaaS Products.
The primary mission of this role is to take technical, dense product information and synthesize it into compelling, high-impact audiovisual content that captures the attention of busy B2B energy decision-makers. You will be responsible for the end-to-end creation of digital assets (video, animation, photography, graphics) and will act as the visual voice of our brand on social media. You possess the unique ability to extract the essential message from complex data and "make it fly" across digital channels, driving engagement and simplifying our value proposition.
Jobs To Be Done
Visual Storytelling & Content Synthesis
- Collaborate with product teams to digest complex energy concepts and distill them into simple, powerful visual narratives.
- Transform technical white papers and product specs into "snackable" social content, explainer videos, infographics, and dynamic presentations.
- Act as the primary producer for video content: from storyboarding and scripting to shooting (product demos, interviews), editing, motion graphics, and post-production.
- Create dynamic animations that explain process flows or technical energy solutions.
- Produce high-quality photography for products, events, and team branding.
- Develop visual strategies specifically tailored for B2B platforms (primarily LinkedIn, Twitter, and emerging industry channels).
- Serve as a hybrid Community Manager: monitoring social channels, using visuals to spark conversations, and engaging with our audience in a credible, on-brand voice.
- Stay on the bleeding edge of digital trends, tools, and platforms, implementing new AV techniques (including responsible use of AI creative tools) to keep our brand looking modern and innovative.
Education Requirements
- Bachelor’s Degree in Multimedia Design, Visual Communication, Integrated Marketing, Graphic Design, or a related field.
- Note: A stellar, proven portfolio showing integrated campaigns across video, digital, and social media is heavily weighted over formal education.
- Certifications in Video Production, Social Media Marketing, or Motion Graphics are a plus.
- 3–6 years of experience in a hybrid design/video/digital content role.
- A robust portfolio is required, showcasing a range of work: explainer videos, motion graphics, social media carousels, photography, and integrated digital campaigns.
- Demonstrated experience managing corporate social media accounts and driving community engagement through visuals.
- Practical knowledge and active use of AI-powered creative tools.
- Experience in startups, tech companies, or innovation-driven environments. You must demonstrate that you have successfully made "boring" topics exciting without losing credibility.
- Interest in technology, AI, sustainability, or B2B digital products.
Technical (Hard Skills):
- Mastery of Audiovisual Tools: Expert-level proficiency in Adobe Premiere Pro, After Effects, and Audition (or equivalent high-end AV software).
- Design Core: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign. experience with UI/UX tools like Figma is a strong plus.
- Videography/Photography: Skilled in operating DSLR/Mirrorless cameras, lighting setups, and audio recording equipment.
- Digital Native Tools: Familiarity with latest content creation tools (e.g., Canva for rapid scalability, CapCut for quick social edits, and emerging Generative AI visual tools like Midjourney/Firefly for concepting).
- Social Platforms: Deep understanding of LinkedIn and Twitter algorithms, best practices for video specs across platforms, and social media management tools (e.g., Hootsuite, Sprout Social).
- The "Essence Extractor": Exceptional ability to listen to technical explanations and quickly identify the single most important visual and copy hook. Storytelling, with a high capacity to simplify concepts.
- Audiovisual Communication Command: You think in motion and sound, not just static images. You understand pacing, music selection, and visual hierarchy in video.
- B2B Business Acumen: Understanding how energy customers buy and the professional tone required to build trust in this sector.
- Agility and Speed: The ability to produce high-quality creative quickly to capitalize on real-time trends or immediate business needs.
- Community Mindset: Strong written communication skills needed to engage with followers professionally as a brand ambassador.
- Strong sense of aesthetics, layout, and communication
- High level of autonomy, efficiency, and execution capability.
- Comfortable working in fast-paced, evolving environments.
- Knowledge of branding and product marketing
- Content Engagement Rate: Tracking likes, shares, comments, and click-throughs on B2B social platforms (specifically looking at how visual content outperforms text-only posts).
- Video Performance Metrics: Average watch time, retention rates, and completion rates on explainer videos and social clips.
- Message Clarity Score: Measured via internal feedback from sales teams (e.g., "Did this asset help a prospect understand the product faster?") and external A/B testing of messaging hooks.
- Community Growth: Increase in relevant B2B followers and overall positive sentiment on managed social channels.
- Content Velocity: Ability to maintain a consistent output of high-quality video and graphic assets against the content calendar.
East-West Digital is a AI transformation company for Sustainability.
East-West Digital is sponsored by Iberdrola, a global leader in clean energy generation, smart networks, and customer solutions.
We offer
- A key role with high visibility and real impact on product and brand.
- Creative autonomy and direct interaction with leadership.
- Access to cutting-edge tools, including AI-based content platforms.
- Dynamic, international, and innovation-driven environment.
- Competitive compensation package.
Tenga en cuenta que cualquier solicitante que no sea ciudadano del país de la vacante estará sujeto al cumplimiento de los requisitos de inmigración aplicables para trabajar legalmente en ese país.
February-28-2026
Key Skills
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