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Full-time / Remote
At Global Ledger, we build one of the fastest and most accurate blockchain compliance and investigation platforms. We are looking for a Senior Content Manager who can combine strategic thinking with hands-on writing.
This role is 50% strategy / 50% content creation — focused on building a content engine that attracts ICPs, drives demand, and delivers measurable lead generation impact.
- Build and own the content strategy across all channels: blog, website, landing pages, email, gated assets, LinkedIn, demand-gen materials.
- Develop monthly and quarterly editorial plans.
- Create content funnels (TOFU–MOFU–BOFU) that convert into MQLs and SQLs.
- Plan and produce content tailored to ICPs: Compliance Officers, MLROs, Regulators, FIUs, Law Enforcement, VASPs, and banks.
- Turn regulatory updates, investigations, and product insights into strong content themes.
- Analyze performance (traffic, engagement, CTR, conversions, MQL influence).
- Collaborate with design, SMM, PR and product teams to ensure consistent messaging.
- Maintain and improve the company’s tone of voice (Caring Parent style).
You will personally write:
- long-form blog articles (regulations, AML/CTF, crypto risk, investigations);
- landing pages and solution pages;
- gated content: guides, reports, checklists, frameworks;
- email nurture sequences and educational flows;
- LinkedIn copy (company + occasional C-level ghostwriting);
- use cases, industry analyses, and research-driven materials;
- sales enablement content.
- Have 5+ years of B2B content marketing experience (fintech, blockchain, cybersecurity or regtech strongly preferred).
- Understand content for Compliance / AML / Risk / Regulatory audiences.
- Can build a content system, not just write standalone pieces.
- Write clearly, quickly, and without fluff.
- Can translate complex frameworks into simple, compelling narratives.
- Understand how content contributes to pipeline and lead generation.
- Are comfortable with data, insights, and research-heavy topics.
- Have excellent English (C1–C2).
- Experience with AML/KYT/KYB tools, on-chain investigations, and compliance SaaS.
- Understanding of FATF, MiCA, sanctions, and crypto regulation.
- Experience writing whitepapers, long-form analyses, or industry reports.
- Experience building content engines inside high-growth SaaS companies.
What We Offer
- Ownership of the entire content function.
- Strong marketing team with clear role distribution.
- Direct influence on brand positioning and demand generation.
- Collaboration with global clients: banks, VASPs, FIUs, regulators.
- Fast processes, high autonomy, zero bureaucracy.
Key Skills
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