Gear Jewellers is a long-established jewellery business that values craftsmanship, customer satisfaction, and a straightforward approach to retail. We've built a thriving online business alongside our established retail presence, and we're looking for an experienced E-Commerce Manager to own and scale our digital strategy.

This is a high-impact, high-autonomy role reporting directly to the owner. You’ll have full ownership of our digital ecosystem — spanning paid media, conversion optimisation, CRM, customer experience, and strategic partnerships — working closely with our in-house content creator and a freelance developer.

A core success metric of this role is generating high-value engagement ring appointments, converting digital demand into in-store consultations and sales. This role goes beyond traditional e-commerce trading and requires a strong understanding of longer consideration cycles, trust-building, and nurture strategies typical of premium jewellery.

This role may not be the right fit if:

• Your experience is primarily content-led, social-only, or coordination-focused
• You have not owned paid media performance with direct revenue accountability
• You’re looking for a role limited to website management without commercial ownership

Key Responsibilities

E-Commerce & Digital Experience

• Full ownership of the Shopify platform, including theme customisation, apps, products, collections, and onsite merchandising
• Drive continuous CRO improvements across navigation, search, checkout, and the end-to-end customer journey
• Develop and execute seasonal campaigns and promotional strategies
• Act as the key digital stakeholder, influencing broader business and trading decisions

Marketing & Customer Acquisition

• Manage six-figure annual paid media budgets across Meta and Google with direct accountability for ROAS, revenue growth, and CPA
• Plan, create, and optimise paid social and search campaigns from concept through execution
• Own email marketing and CRM strategy in Klaviyo, including campaigns, segmentation, and automation flows
• Build and optimise landing pages and conversion funnels
• Align paid media strategy with trading priorities and appointment-driven objectives

Appointment Generation & High-Ticket Sales

• Drive engagement ring consultation bookings through targeted campaigns and structured nurture sequences
• Nurture high-intent leads from online discovery through to in-store consultation
• Manage and optimise the appointment funnel across Calendly and CRM
• Balance online revenue growth with appointment-driven in-store conversion

Operations & Performance

• Monitor daily and weekly trading performance, identifying risks and growth opportunities
• Manage relationships with payment providers, shipping partners, and finance partners
• Manage third-party integrations and partnerships to enhance e-commerce capability and results
• Oversee reputation management across Google My Business, Trustpilot, and review platforms
• Handle customer service escalations and policy decisions
• Brief and collaborate with the freelance developer on technical initiatives
• Track and report on key metrics including revenue, ROAS, CPA, and AOV

Experience Needed

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years’ experience in e-commerce management within luxury or high-AOV retail
• Proven experience running Meta and Google Ads, managing and scaling profitable, high-ROAS funnels as part of a full-funnel e-commerce strategy
• Strong hands-on experience with Shopify or Shopify Plus, including backend management and customisation
• Data-driven mindset with experience using tools such as Google Analytics, Hotjar, and Elevar
• Demonstrated ability to optimise conversion rates and drive online sales growth through strong UX/UI judgement
• Technical aptitude and comfort working with developers and third-party tools
• Experience managing external partners and integrations
• Strong commercial judgement and a keen eye for merchandising and visual presentation
• Comfortable operating in a fast-paced, entrepreneurial environment