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Role Overview
We are looking for a highly skilled and data-driven Digital Marketing Manager to join our Consumer Marketing team. The ideal candidate has solid experience gained within a media agency, with a strong understanding of both digital and offline channels. This role will play a key part in the planning and oversight of media activities across the CEE markets, supporting strategic consistency, cross-market alignment, and data-driven decision making.
Key Responsibilities
- Support the development and execution of integrated media plans across digital and offline channels for the CEE markets.
- Analyze campaign performance data, identify key insights, and prepare clear and actionable recommendations.
- Collaborate closely with internal stakeholders, agencies, and cross-functional teams to ensure flawless planning and execution.
- Monitor media budgets, pacing, and investment efficiency across CEE markets.
- Work with measurement frameworks (e.g., GA4, CM360, ad-server data, MMM/MTA tools) to ensure accurate tracking and reporting.
- Maintain up-to-date knowledge of media trends, tools, and best practices in both digital and traditional media.
- Prepare presentations, dashboards, and reports for leadership and cross-market alignment.
- Contribute to continuous optimization of media processes, planning frameworks, and governance.
- Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
- 5+ years of experience in a media agency, working across multi-channel campaigns.
- Strong background in offline media planning (TV, OOH, radio, print) and solid familiarity with planning tools.
- Excellent analytical skills, with demonstrable experience working with data, dashboards, and performance reports.
- Proficiency with digital analytics and ad-tech platforms (e.g., Google Analytics, CM360, DV360, Meta Ads Manager).
- Strong Excel and data-visualization skills (PowerPoint, Looker Studio, etc.).
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
- Strong communication and presentation skills.
- Fluency in English.
- Experience in international or multi-market environments.
- Experience collaborating with creative, brand, and measurement teams.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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