Product Owner IT CRM / Marketing Automation Consultant

Position: Product Owner IT CRM / Marketing Automation Consultant

Location: Geneva

Workload: 100%

Start Date: As soon as possible

The Project

As an IT CRM Product Owner, you manage the product backlog, ensure alignment between business needs and IT teams, and promote Agile/Scrum best practices. You act as a key interface between CRM business teams, developers, and cross-functional stakeholders.

Key Responsibilities

• Own, prioritize, and maintain the CRM product backlog in Jira to maximize business value.
• Collect, analyze, and challenge business requirements, translating them into clear and actionable user stories.
• Prioritize initiatives based on business value, risk, and urgency, and communicate impacts transparently to stakeholders.
• Work closely with developers, Product Analysts, and Tech Leads to optimize delivery and ensure high-quality outcomes.
• Facilitate Agile ceremonies (backlog grooming, sprint planning, sprint reviews) in line with Scrum best practices.
• Maintain strong relationships with CRM users across multiple brands and countries through regular check-ins, training sessions, and feedback loops.
• Ensure GDPR compliance and adherence to data protection standards across all CRM initiatives.
• Drive continuous improvement by monitoring KPIs, performing post-release analyses, and sharing lessons learned.
• Coordinate with cross-functional teams (IT, Legal, Data, UX/UI, etc.) to manage dependencies and deliver integrated solutions.
• Stay informed about CRM and marketing automation trends and proactively propose enhancements to improve campaign performance and user experience.

Candidate Profile

• Proven experience as a Product Owner IT / CRM or in a similar role, ideally within an Agile/Scrum environment.
• Hands-on experience with marketing automation platforms, ideally Adobe Campaign Classic, Salesforce, or equivalent.
• Strong knowledge of Scrum methodology and experience facilitating Agile ceremonies.
• Proficiency in Jira (backlog and sprint management) and Confluence (documentation).
• Excellent stakeholder management and communication skills, with the ability to translate business needs into technical requirements.
• Experience working in international, multi-brand environments is a strong plus.
• Solid understanding of GDPR and data privacy best practices.
• Analytical, value-driven mindset with a focus on continuous improvement.
• Fluent English required; French is a plus.

Who we are ?

Founded in 2007, Antaes is a Swiss management and technology consulting firm ranked among the top 10 consulting companies in Switzerland. We have over 320 experienced engineers who share our passion.

Present in Switzerland, Singapore, and France, we support both Swiss and international clients in the following areas:

• Organizational and transformation consulting
• Industrial engineering
• Information systems management

By joining our teams, you will discover:

• A dynamic team with a start-up mindset
• Personalized support and career development follow-up
• Opportunities to expand your network through exciting challenges
• Events: team buildings, meet-ups, workshops, Summer Event
• A company certified @HappyAtWork and committed to CSR, awarded Ecovadis Gold Medal 2025

We sincerely appreciate the interest of all applicants in our organization. However, only those selected for further consideration will be contacted.

Where applicable, the masculine form is used for readability purposes and is intended to be inclusive of all genders.