Second Talent
Web3 Growth lead (Backed by 5b+ VC fund, blockchain-based infrastructure project and ecosystem, 150k - 300k annually))
Second TalentSingapore2 days ago
Full-timeMarketing, Business Development

About the Platform

We’re pioneering a next-gen Web3 membership ecosystem that unifies digital identity, reputation, with access across gaming and consumer applications. Backed by a leading blockchain investor, our platform empowers communities to earn rewards and build long-term loyalty.


Role Overview

You’ll own growth in the US market through creative hacking, strategic partnerships, and community-driven campaigns. Your mission is to turn early adopters into evangelists and unlock a vibrant network of developers, gamers, and brands.


Responsibilities

  • Design and execute high-impact growth experiments (A/B tests, viral loops, referral programs) tailored to US audiences
  • Source, pitch, and secure partnerships with gaming studios, influencers, accelerators, and Web3 communities
  • Craft and launch collaborative activations (NFT drops, co-branded events, AMAs, Twitter Spaces) that generate buzz
  • Develop and maintain a growth dashboard to track key metrics (acquisition cost, activation rate, LTV) and iterate rapidly
  • Evangelize our vision at industry events, podcasts, and virtual panels to build credibility and pipeline


Qualifications

  • 5+ years in growth marketing or biz-dev, with 2+ years in Web3, gaming, or crypto-adjacent roles
  • Proven success driving user acquisition through partnerships and viral campaigns in North America
  • Deep understanding of US gaming culture, influencer ecosystems, and on-chain communities
  • Data-driven mindset: comfortable with analytics tools, cohort analysis, and funnel optimization
  • Self-starter who thrives in ambiguity, moves fast, and celebrates small wins on the road to big goals


Nice-to-Haves

  • Experience scaling an NFT project or tokenized membership program
  • Established network within esports, gaming media, or Web3 accelerators
  • Hands-on familiarity with Discord, Telegram, Twitter, and Discord bot integrations
  • Basic grasp of tokenomics, staking models, or DAO governance

Key Skills

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