Job Title:

Digital Marketing & Growth Manager (Part-Time)

Sector: Smart Homes & Smart Buildings

Location: Sultanate of Oman – Muscat (Flexible / Partial on-site presence as needed)

Company Overview:

House Utopia is an Omani company specializing in smart home and smart building solutions. The company delivers integrated systems including automation, security, energy management, networking, and advanced technology solutions. House Utopia serves both individuals and businesses and has a proven track record of successful local projects within the Sultanate of Oman.

Job Purpose:

We are looking for a Digital Marketing Manager who leads marketing, not just executes it. The ideal candidate will be capable of building brand awareness, generating qualified leads, and delivering measurable results by establishing a sustainable, multi-channel marketing system while leveraging Artificial Intelligence (AI) to reduce costs, bridge resource gaps, and ensure continuity.

🔹 Employment structure:

* Part-time for 3 months (probation period)

* Possibility to transition to full-time upon proving competence and achieving satisfactory results

🧠Key Responsibilities

* Develop and execute a comprehensive digital marketing strategy targeting:

* Individuals (B2C)

* Businesses and organizations (B2B)

* Build and strengthen the brand’s digital presence in the Omani market

* Lead and manage:

* Digital content

* Paid advertising campaigns

* Digital communication channels

* Convert digital engagement into:

* Qualified leads

* Meetings

* Real project opportunities

* Prepare clear, periodic performance reports (KPIs, Leads, Conversion, ROI)

* Continuously optimize performance based on data and analytics

* Work independently with clear planning and execution

Marketing Funnel & Multi-Channel Strategy:

* Design and manage a complete marketing funnel covering all stages of the customer journey:

* Awareness

* Consideration & comparison

* Conversion

* Retention & loyalty building

* Diversify marketing channels without relying on a single platform, including:

* Search Engine Optimization (SEO)

* Website & landing pages

* Educational content & blogs

* Email marketing

* Paid campaigns

* Social media platforms

* Build long-term owned media assets that ensure continuous market presence even if certain digital platforms decline or stop.

* Use AI tools to support, accelerate, and automate these channels efficiently.

Artificial Intelligence (Mandatory Requirement):

The candidate must have **hands-on practical experience** using AI tools in marketing—not just theoretical knowledge.

This includes using AI for:

* Content and ad copywriting

* Monthly content planning

* Performance analysis and reporting

* Automated responses and follow-ups

Managing AI tools such as (but not limited to):

* ChatGPT or smart writing tools

* Canva AI

* Smart scheduling and analytics tools

* Automation tools (Chatbots / Workflows)

Ability to:

* Reduce operational costs

* Compensate for limited human resources

* Accelerate task execution

* Staying up to date with AI marketing trends and applying them in practice.

Creative Partners Management:

* Source and manage:

* Graphic designers

* Photographers and videographers

* Visual content creators when required

* Prepare:

* Clear briefs for each task

* Unified visual guidelines and brand identity

* Supervise:

* Quality of deliverables

* Adherence to timelines

* Maintain a smart balance between:

* High-quality human creative production

* AI tools to reduce costs and speed up production

Note: This is a leadership and management role, not a hands-on design or photography position.

Required Qualifications:

* Minimum **4–5 years** of experience in digital marketing

* Experience marketing:

* Technology services

* Engineering systems

* B2B and B2C solutions

* Strong understanding of the Omani or GCC market

* Results-driven, strategic mindset

* High ability to work independently and make decisions

* Strong analytical and reporting skills

Work Structure:

* Part-time (flexible)

* Probation period: 3 months

* Performance evaluation based on:

* Achievement of targets

* Quality of execution

* Efficiency in using AI

* Possibility of full-time conversion with performance-based incentives

Key Performance Indicators (KPIs):

* Increase in qualified inquiries

* Reduction in marketing costs through AI

* Growth in brand awareness

* Improved conversion rates

* Clear, transparent reporting and results

What We Offer:

* Opportunity to lead marketing for a promising technology company

* Freedom to innovate and make decisions

* An environment that actively encourages AI adoption

* Professional growth and potential transition to a permanent role

* Employee Development Plan (EDP) in AI field.

* Free Accommodation

* Salary: TBC after reviewing the CV's

Important Note for Applicants:

This role is not limited to account management or traditional content posting.

It is a leadership role focused on building a sustainable marketing system based on:

Strategy + Marketing Funnel + Multi-Channel Approach + Artificial Intelligence + Measurable Results

To apply, candidate MUST send the CV and portfolio to:

[email protected]