People & Culture Communication Lead
Haypp GroupSweden6 days ago
Full-timeMarketing, Public Relations +1
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HAYPP GROUP
We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.
Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.
THE ROLE
In this role, you will build and lead Haypp Group’s global People & Culture communications, with a clear focus on supporting growth, collaboration, and a strong employee experience across markets.
This is a hands-on role where you shape clear, engaging narratives around how Haypp evolves, grows, and develops, bringing strategy, people priorities, and initiatives to life through communication that builds alignment, energy, and momentum.
Working closely with the Chief People & Culture Officer and senior leaders, you will help ensure employees feel informed, involved, and connected as the company continues its international growth journey. You will join a fast-paced, close-knit People & Culture team where collaboration, trust, and a high degree of ownership define how we work. We move quickly, support each other, and value open dialogue and diverse perspectives. There is high energy, a strong team spirit, and plenty of room to contribute, challenge ideas, and make an impact.
Key Responsibilities
Growth, Change & Engagement Communication
We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
Benefits
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Anna Persson at [email protected]. We look forward to hearing from you!
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.
With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers.
We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.
Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.
THE ROLE
In this role, you will build and lead Haypp Group’s global People & Culture communications, with a clear focus on supporting growth, collaboration, and a strong employee experience across markets.
This is a hands-on role where you shape clear, engaging narratives around how Haypp evolves, grows, and develops, bringing strategy, people priorities, and initiatives to life through communication that builds alignment, energy, and momentum.
Working closely with the Chief People & Culture Officer and senior leaders, you will help ensure employees feel informed, involved, and connected as the company continues its international growth journey. You will join a fast-paced, close-knit People & Culture team where collaboration, trust, and a high degree of ownership define how we work. We move quickly, support each other, and value open dialogue and diverse perspectives. There is high energy, a strong team spirit, and plenty of room to contribute, challenge ideas, and make an impact.
Key Responsibilities
Growth, Change & Engagement Communication
- Lead communication initiatives that support organizational growth and development
- Create clear, engaging narratives that help employees understand changes and their role in the journey
- Build and manage a multi-channel internal communication setup
- Enable leaders to communicate confidently through toolkits and key messages
- Drive development of the digital intranet/employee platform as a central engagement hub
- Apply employee experience thinking to onboarding and internal transitions
- Oversee strong written, visual, and digital content using storytelling and design
- Plan and deliver engaging live and virtual events like town halls and leadership sessions
- Establish communication principles and best practices across People & Culture
- Measure impact through engagement data and feedback for continuous improvement
- 6–10 years’ experience in Internal Communications / P&C Communications/ Change Communications
- Exceptional written and verbal communication skills with the ability to translate strategy, change, and complex topics into clear, human, engaging messaging
- Strong storytelling capability, able to shape compelling narratives that strengthen culture, clarity, and connection
- Hands-on creator of People & Culture communication content, including leadership communication, change communication, onboarding, employee experience stories, and engagement campaigns
- Ability to move seamlessly from strategy to execution, drafting, editing, designing, and publishing content independently when needed
- Deep experience in digital internal communication (intranets, employee platforms, collaboration tools, video, and multi-channel communication)
- Data-informed approach, using analytics, engagement insights, and feedback to shape and continuously improve communication impact
- Strong understanding of employee experience and how communication shapes culture, belonging, and engagement across the employee lifecycle
- Are energized by change and complexity
- Combine structure with creativity
- Enjoy influencing leaders and engaging employees across cultures
- Enjoy rolling up your sleeves and turning ideas into action
We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
Benefits
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:
- Premium ITP1 occupational pension savings plan
- Insurance plan, including private healthcare
- 30 days of paid vacation
- Parental pay lift
- Wellness allowance of 5,000 SEK per year
- Lots of social happenings
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Anna Persson at [email protected]. We look forward to hearing from you!
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.
With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers.
Key Skills
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