Manager de Segment PF Senior

Main job requirments:

• University degree in Economics, Business Administration, Finance, or related field
• 7–10 years of experience in retail banking, with at least 3–5 years in affluent/top affluent/premium customer segment management.
• Strong understanding of affluent, top affluent customer behavior, wealth management, and financial products.
• Proven track record in portfolio management, P&L ownership, and business development.
• Excellent stakeholder management, public speaking skills and influencing skills across business lines.
• Strong project management and analytical abilities.
• Digital affinity and knowledge of customer experience design in banking.
• Fluency in English (written and spoken); additional languages an advantage

Key Responsibilities:

• Segment Strategy & Value Proposition Development
• Define and continuously refine the value proposition for premium banking customers
• Identify customer needs and market trends, translating insights into actionable strategies
• Develop segment-specific product bundles, pricing, loyalty, and wealth solutions
• Portfolio & Performance Management
• Monitor segment profitability, revenue streams, and growth KPIs (customer acquisition, retention, assets under management, cross-sell, and share of wallet)
• Lead initiatives to improve penetration of premium products (e.g., investment, insurance, mortgage, credit cards)
• Manage customer lifecycle strategies, from onboarding to retention and deepening
• Customer Experience & Relationship Model: Design and optimize the service model for premium clients (dedicated relationship managers, advisory services, digital journeys
• Ensure customer experience excellence and high Net Promoter Score (NPS) across channels
• Champion client feedback programs and implement improvement actions
• Benchmark competitor offerings and global best practices in affluent banking.
• Drive innovation in digital services, lifestyle benefits, and loyalty programs.

Stakeholder Collaboration

• Work closely with product teams (wealth, deposits, lending, insurance), branch network, digital channels, technical tribes and marketing to deliver or enhance the premium value proposition.
• Support sales force with training, tools, and campaigns targeted to affluent customers.
• Partner with compliance and risk to ensure full regulatory alignment.

Enjoy a comprehensive benefits package from one of the best employers

• Hybrid working and flexible hours
• A multinational and multicultural working environment with opportunities for development
• Collaboration in a professional environment with a team of specialists working with very new technologies
• Competitive benefits package: meal vouchers worth 40 lei, annual bonus of a basic salary, performance bonus, holiday bonuses, preferential banking conditions, contribution to the 3rd pension pillar, professional and personal development programs, medical subscription in the private health system, discounts at various partners and much more

BRD is committed to promote diversity, equity and inclusion. We are proud to offer a work environment where diversity of backgrounds, cultures, ideas and experiences boost innovation and creativity. Regardless of your identity, your application and competences will be considered objectively and fairly. BRD is an equal opportunities employer, offering career opportunities to applicants and employees regardless of gender, age, sexual orientation, disability, religion or any other individual feature.