Head of Marketing Argentina

Job Overview

The Head of Marketing will lead the overall marketing vision, strategy, and execution for BYD Argentina, driving sustainable growth and enhancing brand equity. This role requires a visionary leader with deep automotive industry experience, a strong grasp of digital transformation, and the ability to align marketing initiatives with business objectives and corporate strategy.

Key Responsibilities

Strategic Leadership & Brand Management

• Develop and oversee long-term marketing strategies to strengthen brand positioning, market share, and customer loyalty.
• Lead market research, competitive intelligence, and consumer insight analysis to guide business decisions.
• Define and safeguard the brand identity, ensuring consistency across all markets and communication channels.
• Manage the overall marketing budget, ensuring effective allocation and measurable ROI across campaigns.
• Collaborate closely with executive leadership to translate corporate goals into actionable marketing strategies.

Integrated Marketing & Digital Transformation

• Oversee integrated marketing campaigns combining digital, traditional, and experiential channels to maximize brand exposure.
• Lead digital marketing initiatives, including SEO/SEM, paid media, influencer marketing, social media strategy, and CRM optimization.
• Drive digital transformation projects, enhancing data-driven marketing performance and automation capabilities.
• Set KPIs and evaluate marketing performance, ensuring continuous improvement through analytics and optimization.

Public Relations, Partnerships & Government Relations

• Build and maintain strong relationships with media, industry associations, and government stakeholders.
• Lead PR and communication strategies, including crisis management, corporate communications, and press relations.
• Spearhead co-branding and cross-industry collaborations to expand brand influence.
• Represent the brand in key industry events, exhibitions, and public forums, strengthening corporate reputation and visibility.

Trade Marketing

• Develop marketing frameworks and toolkits to support dealer-level promotions and retail marketing initiatives.
• Supervise the implementation of regional marketing campaigns, weekly events, communications strategies to ensure brand alignment and sales effectiveness.
• Drive dealer engagement through conferences, incentive programs, and marketing capability training.
• Analyze regional performance data to optimize market penetration and customer reach.

Product & Launch Marketing

• Lead go-to-market strategies for new vehicle models and technologies, defining positioning, pricing, and communication plans.
• Collaborate cross-functionally with Product, Sales, and other teams to align product launches with customer insights and market trends.
• Oversee major product launches, test-drive events, auto shows, sponsorships, branding campaigns to enhance product visibility and desirability.
• Provide market feedback to guide product development, localization, and continuous improvement.

Team Leadership & Organizational Development

• Build, mentor, and manage a high-performing marketing team capable of delivering world-class campaigns.
• Foster a culture of creativity, collaboration, and accountability within the marketing organization.
• Partner with HQ and regional offices to ensure strategic alignment and operational excellence.
• Complete all required alinements, reports and other necessary tasks

Qualifications

Education:

Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering, Communications, or related fields.

Work Experience:

• Minimum 10 years of progressive marketing experience, including at least 5 years in a senior leadership role within the automotive industry (OEM, Tier 1 supplier, or premium dealership).
• Proven success in developing and implementing multi-channel marketing strategies across global or regional markets.
• Strong understanding of the EV/ICV landscape and emerging automotive trends.

Skills:

• Strategic thinker with strong business acumen and analytical capabilities.
• Expertise in digital marketing platforms, data analytics, and marketing automation tools.
• Excellent leadership, communication, and stakeholder management skills.
• Strong financial management and budgeting experience.
• Creative and innovative mindset with a focus on results and brand differentiation.

Language Requirements:

Fluent in English and Spanish (Portuguese or Chinese proficiency is a plus) to work with global teams.

Preferred Qualifications:

• Experience in brand building within electric vehicle or new energy vehicle sectors.
• Established relationships with key media, industry associations, and government agencies.
• Experience in working with international teams in different time zones and backgrounds.