Marketing Analytics Manager

About the job

Senior Marketing Analytics Specialist / Marketing Analytics Manager (Remote - LATAM)

Location: Remote (LATAM)

Working Schedule: 8 am - 3 pm EST (New York Time)

Experience: 5 -10 years

Salary Range: $3,000 - $5,000 / USD Monthly. (depends on skill and experience)

About Our Client

Our client is the largest A/B testing company in the United States.

They run experiments on our clients’ websites to figure out what actually gets customers to buy. We use proprietary data, scraped from hundreds of thousands of tests across the web, to predict what will win for each client before a test even launches.

Their clients include well-known brands such as CrowdStrike, Netflix, the NFL, Podium, Unbounce, Okta, Harvard, Workday, and many others.

If you’re smart, ambitious, and coachable, this is the one you’ve been looking for.

Who We Are Looking For

• 5+ years of experience in marketing analytics, paid media analytics, or customer analytics preferred
• An Excel wizard who is an Excel power user. Examples of advanced techniques we expect: array formulas, nested if/then using count(if() and sum(if(), index(match(), offset ()
• Expert knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, Mixpanel, Heap etc.)
• Fluency in digital and performance marketing, marketing tech-stack platforms, and marketing data systems
• Working knowledge of SQL, R, and/or Python
• Experience working with senior leadership
• Ability to translate business objectives into measurable goals and KPIs
• Ability to translate technical data into a framework and language that internal clients can understand
• Strong communication, collaboration, and problem-solving abilities
• Experience with data visualization tools like Tableau and Looker
• Experience reporting on web, owned, social, and Organic Search using analytical tools
• Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
• Excellent communicator in oral and written English
• Great team player and has strong attention to detail
• Thrive in a fluid, fast-paced, and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
• Curious, independent, rigorous, and proactive
• Bachelor’s or Graduate degree (analytics, computer science, or mathematics a plus)

The Role

Client Analytics is a part of the foundation of A/B testing. It is a quantitative discipline that measures the impact of each A/B test, taking into account many variables and combining data from multiple source systems.

You’ll own three core responsibilities:

1. Data Extraction and Normalization

You’ll act as a central point of contact to extract data from our client’s source systems. Each client has its own combination of systems, some sophisticated, some not. Some will provide direct access; others will send multiple .csv files in different formats. You will combine and normalize the data.

2. Reporting

You will proactively analyze the numbers, build models that measure the results, and produce output reports that our project managers can share with clients in an easy-to-understand format.

3. Explanation

This is mainly an internal role. Project managers will be your internal “customer.” You will help them understand the data so they can explain it to their clients and provide clear, precise notes on your methodology. Periodically, you may be asked to join client-facing calls to help our clients interpret the results.

Skills, Knowledge & Traits

You do not need prior A/B testing experience or even formal project management experience. We will train you. Here’s what we need from you:

Organization and diligence

You like systems, checklists, and timelines. You front-load work, plan ahead, and don’t stop until things are finished properly.

Quantitative problem-solving

8 hours in Excel sounds like a dream. You’re fluent in using advanced Excel formulas as well as high willingness to learn other types of tools (R, Python).

Smart and high agency

You learn quickly, enjoy technology and design, and want to understand why things work (or don’t. You’re the kind of person who notices patterns and asks good questions.

What You’ll Get

Clear promotion opportunities

Our client invests heavily in training and promotes almost exclusively from within. Most leaders at our client started in entry-level roles.

Tech reimbursement

Need a better computer, monitor, or setup? Want training on Figma or GA4? We’ll help.

In-demand skills

You’ll learn Conversion Rate Optimization from one of the most experienced experimentation teams in the world.

Time to recharge

20 days of paid vacation plus holidays.

If you’re excited about working with smart people, solving real problems, and growing fast in a merit-based environment, we’d love to hear from you.

---

Benefits

• Promotion Opportunities. We invest heavily in providing world class training to our team. We are growing fast and promote almost exclusively from within creating lots of opportunities. (75% of our leadership team and 100% of department leads started at entry level positions)
• Tech reimbursement. Need a new computer? Monitors? We will help!
• Education. You’ll have the opportunity to learn a high demand skill set (Conversion Rate Optimization) from the world’s best.
• Recharge. 20 days of paid vacation plus holidays.