General Manager, Digital and Growth Services

Role Purpose

Lead the development and implementation of strategies, initiatives and programs for emerging services such as OTT services, AR/VR, AI, Smart- home, Fintech, and Insure-Tech to ensure the organization stays at the forefront of the latest trends and technologies and is able to realise new revenue streams from non telco services.

Position Information

Title: General Manager Digital & Growth Services

Unit: Commercial
Division: Consumer
Location: Muscat
Minimum role requirements:
Bachelor in relevant discipline
Internal Applicants: 8 years of relevant experience with at least 5 years in a management position
External Applicants: 10 years of relevant experience with at least 5 years in a management position

Key Accountabilities

Provide strategic leadership for Omantel’s digital and growth agenda, ensuring alignment between core telecom priorities and non-core digital expansion
Shape and scale Omantel’s non-core digital portfolio, including OTT, AI, Fintech, Insure-Tech, and EdTech, leveraging telecom assets while enabling independent growth.
Lead the development and execution of digital and growth strategies that support Omantel’s diversification and long-term business objectives.
Develop, maintain, and govern departmental policies, processes, and procedures to ensure consistency, scalability, and operational excellence.
Contribute to departmental budget planning and allocation, ensuring efficient resource utilization and alignment with strategic priorities.
Define departmental objectives and establish SMART KPIs to drive performance, accountability, and measurable outcomes.
Oversee SLA definition and management with internal stakeholders to ensure alignment, synergy, and timely service delivery.
Build and manage an integrated roadmap for digital and emerging services aligned with customer needs, market dynamics, and organizational goals.
Continuously monitor market trends, customer insights, and technology evolution to identify and prioritize growth opportunities.
Lead the ideation, development, and commercialization of new digital products and services as part of the roadmap, ensuring sustainable business value.
Oversee the end-to-end product lifecycle from concept and MVP validation to launch, scaling, and continuous optimization.
Establish and manage strategic partnerships and ecosystem relationships to accelerate innovation and long-term value creation.
Drive the adoption of emerging technologies across the organization in line with business priorities and readiness.
Measure and evaluate the performance and effectiveness of digital services using KPIs, data insights, and management reporting.
Ensure compliance with internal governance standards, corporate policies, and data protection requirements across all initiatives.
Build, lead, and develop high-performing teams while fostering a customer-centric, innovation-driven culture across digital domains.

Key Competencies

Leadership

Assertiveness and Conflict Resolution
Fostering Learning and Development
Inspiring and Leading Others
Leading Change and Cultivates Innovation
Visioning and Alignment

Behavioral

Drives Achievements
Ethics & Compliance
Timely Decision - Making

Technical

Business Partner Management
Marketing Strategy & Planning

General Manager, Digital and Growth Services

Key Skills

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