Director Consumer Experience & Digital Product

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Leadership

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being
• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.
  
  

Global Consumer Experience Strategy And Product Management

• Develop and implement a comprehensive global consumer experience strategy aligned with PUMA’s vision, brand values, and business objectives
• Oversee the lifecycle of all consumer-facing products from ideation to launch, ensuring they meet consumer needs and market demands
• Work closely with regional teams to understand local market dynamics, consumer preferences, and cultural nuances to tailor consumer experience initiatives
• Drive a global E-Commerce product backlog, being the champion of the consumer, always putting the customer needs at the forefront of design and prioritisation
• Champion the PUMA brand, ensuring all consumer experience strategies and initiatives align with PUMA’s brand identity and values.
  
  

Consumer Journey Optimisation:

• Enhance the entire consumer journey, focusing on both the upper funnel (search and merchandising) and lower funnel (checkout, payments, repeat purchase)
• Utilise consumer feedback, user research & digital behavioural insight to drive product improvements and innovations, ensuring a seamless shopping experience.
  
  

UX/UI Design and Design Systems:

• Drive the design and implementation of a seamless, intuitive, and engaging UX/UI across all digital touchpoints
• Establish and maintain a cohesive design system that ensures consistency across all digital platforms and aligns with PUMA’s brand identity
• Continuously update and refine the design system based on user feedback and evolving industry standards, collaborating with Marketing, Business Units & Engineering teams to ensure user-friendly and visually appealing interfaces.
  
  

Search & Merchandising Optimisation:

• Enhance the search functionality and merchandising strategies to ensure consumers can easily find products and are presented with relevant product assortments
• Utilise search and merchandising analytics to identify trends and improve algorithms for better consumer satisfaction and conversion rates.
  
  

Testing and Conversion Rate Optimization (CRO):

• Implement rigorous testing protocols (A/B testing, multivariate testing) to evaluate the effectiveness of consumer experience initiatives
• Optimise conversion rates through data-driven insights and iterative improvements, ensuring that the consumer experience is continuously refined and improved.
  
  

YOUR TALENT:

• 10–15 years of experience in digital product management, consumer experience, or E-Commerce, with leadership roles in global or multi-market environments
• Proven track record owning end-to-end digital product portfolios and shaping customer-centric experiences across web, mobile, and omnichannel touchpoints
• Strong expertise in product discovery, prioritisation, and lifecycle management, grounded in consumer insights and data
• Solid understanding of UX/UI, design systems, and experimentation, with the ability to partner effectively with design and engineering
• Experienced people leader, capable of building high-performing product and CX teams and influencing senior business and technology stakeholders
• Product-led, consumer-obsessed leader with a pragmatic mindset and strong commercial awareness.
  
  

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.