Digital Designer (Web, UX/UI & Brand)

ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

☁️ ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple, help people step away from nicotine and move toward healthier habits through plant-powered alternatives

🌻 ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas

🧬 ripple⁺ Brand DNA

• Extreme Ownership: Take full responsibility for every outcome within your control.
• Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
• Purpose: Be here because you want to be - we are a passionate, long-term-focused team.
• Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

🎨 Portfolio Requirements

Please submit a your portfolio through LinkedIn or by sending a message on LinkedIn to Lucie Beecham to be considered for this role. Candidates who do not submit a portfolio will not be considered

👨‍🎤 The Role

We are looking for a digital designer with strong web and UX UI experience who can craft seamless, high converting, on brand experiences across our website and digital ecosystem. This role is central to how ripple⁺ shows up online and will directly impact conversion, retention and brand perception.

You will work closely with the founders, marketing team and wider creative group to design and optimise our website, landing pages, product pages and campaign journeys, ensuring every interaction feels intentional, intuitive and premium.

You see design as both storytelling and problem solving. You are obsessed with user behaviour, flow, friction and clarity. You stay curious about digital trends, test and iterate quickly and care deeply about the detail that turns a good experience into a great one.

This is a hands on role for a designer who loves building real things on the web, experimenting with UX, improving performance and constantly levelling up how the brand lives online.

💼 Key Responsibilities

Digital Design

• Lead UX and UI design for landing pages, product pages and the overall ripple⁺ site, ensuring a seamless and intuitive customer journey paired with continuous optimisation.
• Build developer friendly Figma designs that will make it easy to transition a figma design to a Shopify Web Experience
• Build clean, scalable systems in Figma to support fast iteration and testing.
• Design CRM emails and Klaviyo flows that feel premium, modern and on brand, optimised for conversion.
• Collaborate with performance and content teams to turn insights into strong visual concepts.
• Work with AI tools to accelerate ideation, exploration and workflow efficiency.
• Create high-performing assets for paid and organic social across Meta, TikTok and Pinterest.

Brand and Creative Development

• Design presentations, case studies, retail decks and internal toolkits.

Physical and Print Design

• Produce print-ready artwork including POS, FSDUs, retail graphics and offline materials, maintaining brand quality & education across every touchpoint.

🏡 What We're Looking For

• 3+ years experience as a digital-first designer in a fast-paced D2C brand, agency or studio.
• Strong portfolio demonstrating premium brand work across digital experiences.
• Mastery of Figma and Adobe Suite.
• Experience designing for social, email, digital ads and landing pages.
• Strong knowledge & expertise of UX principles and how design influences conversion and behaviour.
• Interest in AI tools and a desire to stay ahead of new creative technology.
• Strong organisational skills and the ability to take full ownership of projects.
• Strong motion editing skills & experience
• 3D design skills are a plus.

This is a full time, in-office role based at our Camden Town HQ.