Head of Generosity Intelligence

Your Team

Reporting to the Director of Generosity Transformation, the Head of Generosity Intelligence is a senior, cross-brand leader responsible for transforming how Flutter UKI understands, measures, and optimises Generosity across Paddy Power, Sky & Betfair Gaming & Sportsbook. This person will equip Commercial teams with the insights and frameworks needed to allocate Generosity optimally.

This role blends commercial strategy, sophisticated analytics, experimentation leadership, and cross-functional influence. You will shape how the organisation quantifies the effectiveness of generosity, embed best-in-class test & learn practices, and build a consolidated view of performance across the group.

What you`ll be doing

• Define measurement standards, methodologies that quantify effectiveness, elasticity, and return on investment.
• Identify generosity optimisation opportunities that take into account changes to tax structures, regulatory requirements, and cost implications.
• Own and standardise experimentation design related to generosity (target/control, uplift measurement, sample sizing, significance).
• Consolidate findings across brands to build a single, trusted repository, reducing duplicated tests and accelerating group learning.
• Identify segmentation opportunities that support more targeted, efficient generosity allocation.
• Partner with Data Science to develop new classification models, predictive models, and behavioural clustering techniques that improve customer targeting.
• Develop a senior team of 3 who can influence across the org
• Identify required data uplifts across brands and work with Product to build.
• Build dashboards to service teams on Generosity reporting, ensuring internal partners have timely access to accurate, actionable data
  
  

What we`re looking for

• Advanced Analytics Leadership: Deep expertise in statistical modelling, experimentation, and segmentation.
• Commercial Competence: Ability to translate insight from data into commercial action.
• Strategic Vision: Build long-term roadmaps for measurement, modelling, and insight uplift.
• Bias for Clarity: Exceptional skill in simplifying complex analysis for executive audiences.
• Influential Leadership: Confirmed ability to align cross-functional teams and influence others without authority.
• Technical Depth: Comfortable working with Data Science teams building predictive models, clustering, and causal inference tools. Hands on experience with SQL & Looker.
• Team Builder: Consistent record of developing analysts.
  
  

What's In It For You

• Flexible ways of working – home or office, it’s your choice!
• £1,000 learning fund
• Unlimited holiday
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year.
  
  

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.