VP of Data Analytics & Market Research

VP of Data Analytics & Market Research

2-3 days a week onsite in Bergen County, NJ

A healthcare media agency is seeking a senior leader to build and lead a focused, practical insights and measurement function. This role is accountable for demonstrating performance, impact, and effectiveness across digital and point-of-care solutions, supporting client decision-making, and elevating the quality, consistency, and credibility of analytics and reporting across the organization.

Success in this role is defined by clarity of thinking, strong vendor orchestration, crisp storytelling, and disciplined execution.

Core Responsibilities

ROI Measurement & Client Value Storytelling

• Own partnerships with leading third-party measurement providers to conduct ROI, performance, and effectiveness studies.
• Translate complex study outputs into clear, credible, and compelling value narratives for clients, internal sales teams, and executive stakeholders.
• Ensure insights are framed around client objectives, decision points, and business impact rather than technical methodology.
• Support sales pitches, renewals, and quarterly business reviews with defensible, client-ready performance stories.

Targeted Market Research to Support Point-of-Care Initiatives

• Lead fast, fit-for-purpose market research to answer specific business questions and support proof-of-concept investments.
• Determine when research is required, the appropriate level of rigor, and how to balance speed, cost, and insight value.
• Manage external research vendors, panels, and tools as needed.
• Synthesize findings into concise, actionable recommendations that inform go-forward decisions.

Digital Analytics, Insights & Reporting Leadership

• Own the digital analytics and reporting function across screen, print, and digital products.
• Establish and enforce clear standards for metrics, dashboards, reporting templates, and insight delivery.
• Ensure consistency, quality, and timeliness of reporting across clients and campaigns.
• Coach and mentor the analytics and reporting team, raising the bar on analytical rigor and communication.
• Partner cross-functionally with Product, Sales, and Technology teams to improve how data is captured, interpreted, and operationalized.

Qualifications

• 12+ years of experience in analytics, research, insights, or measurement roles within healthcare, pharmaceutical, media, or agency environments.
• Hands-on experience working with third-party measurement and data partners.
• Strong understanding of digital and point-of-care measurement, performance metrics, and campaign reporting.
• Proven ability to translate data and research into clear, persuasive business narratives.
• Experience leading and developing small to mid-sized analytics or insights teams.
• Comfortable operating in ambiguity and prioritizing effort based on business impact.
• Bachelor’s degree required; advanced degree a plus but not required.

Nice to Have

• Exposure to marketing mix modeling (MMM), attribution, or advanced statistical methods.
• Experience supporting new product launches or proof-of-concept initiatives.
• Background spanning both research and digital analytics environments.

Success in the First 90 Days Looks Like

• Clear ownership and operating rhythm established with measurement and research partners.
• A sharpened, client-ready ROI and performance narrative aligned to digital and point-of-care offerings.
• A defined assessment and standardization plan for analytics, reporting, and insight delivery.
• Early wins delivering concise, decision-oriented insights that support active client conversations and point-of-care initiatives.