Senior Product Manager

About The Job

Danone Türkiye is seeking an experienced and talented individual for the "Senior Product Manager" position. This role will report directly to the Head of Marketing, Peadiatrics and offers a unique opportunity to lead and shape the Allergy category. It is an individual contributor role, designed for professionals who in independent leadership and execution. This position does not have a team reporting directly to it.

Key Responsibilities

Strategic Leadership Develop and execute comprehensive short- and long-term marketing strategies, including communication plans for the Allergy business.
Portfolio Management Oversee flawless execution, performance tracking, and optimization of portfolio strategies.
Budget Ownership Manage the category budget, ensuring alignment with marketing plans and driving excellent execution.
Consumer Insights Lead market research efforts to gain deep understanding of consumer insights and category drivers to enhance brand performance.
Market Analysis Analyze customer segmentation, market trends, SWOT, competitive landscape, and sector developments to inform strategic decisions.
Forecasting & Reporting Ensure accurate product sales forecasts, regularly analyze performance metrics, and provide actionable insights on customer feedback, challenges, and opportunities.
Cross-Functional Collaboration Actively engage with internal teams (medical sales, consumer, sales, regulatory, market access) to align and implement brand strategies effectively.
Stakeholder Relations Build and maintain strong relationships with key opinion leaders, professional associations, and external stakeholders as the brand representative.
Agency Coordination Develop and deliver inspiring, informative briefings for third-party agencies to ensure alignment and quality execution.
Field Engagement Conduct regular market visits with the sales force to better understand market dynamics and drivers.
Team Leadership Mentor and coach junior product managers, fostering their professional growth in line with Danone’s competencies.

To succeed in this role, you should demonstrate

Strategic Vision Ability to conceptualize the big picture while breaking it into actionable phases and business priorities.
Analytical Excellence Strong analytical skills to identify patterns and actionable insights from complex data.
Leadership Proven ability to lead projects and influence cross-functional teams effectively.
Adaptability Comfort with navigating a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment and a performance-driven business model.
Creative Thinking A creative, strategic mindset with a proactive approach to overcoming challenges.
Stakeholder Management Strong interpersonal skills to build and nurture relationships with internal and external stakeholders.
Result Orientation Demonstrated ability to deliver impactful results and drive business growth.
Open-mindedness Willingness to learn new skills and adapt to changing business needs.

About you

Minimum Requirements

University degree in Engineering, Business Administration, Economics, or related fields.
Minimum of 5-7 years of experience in product management or marketing roles within the OTC/FMCG or Pharmaceutical industry.
Exceptional communication skills in Turkish and English, both written and verbal.
Proficiency in managing multiple projects and priorities simultaneously.
Willingness to travel up to 20% of the time.

About us

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

Senior Product Manager

Key Skills

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