Marketing Data Analyst

MARKETING SCIENCE SENIOR ANALYST

Summary

Marketing Science is responsible for guiding the insights and analytics practice for Touche’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement.

What will your day look like

Marketing Science encompasses a wide array of functions but, in general lines, we use data to provide our clients’ Marketing teams a significant competitive advantage within their industries. More specifically, in this role you will:

• Develop insights through direct analysis of data that can be sourced from:
• Media reports from digital channels (cost, impressions, clicks, revenue, etc.)
• Syndicated data (such as Environics, ComScore, Nielsen, etc.)
• Client proprietary data sets
• Your own research
• Communicate with clients about media strategy, measurement, competitive analysis, A/B testing, modelling requirements and results, etc.
• Design and maintain data visualization solutions for our client
• Help defining what needs to be measured within our clients’ media activity (Measurement Framework)
• Contribute to writing documents that explain our clients’ businesses, challenges, and opportunities for internal consumption (Client Business Overview)
• Co-author documents that outline test-and-learn opportunities that can work to benefit our clients (Learning Agenda)
• Lead or contribute to the development of models such as media mix models (MMM), revenue forecasting, customer segmentation, etc.
• Identify opportunities for new model designing/implementation
• Work with Strategy teams to identify and develop project-based initiatives
• Develop audiences, sometimes using large datasets, and provide guidance to clients and internal teams on audience insights
• Contribute to test design and setup, including writing proposals and coordinating with internal and external parties

Desired Attributes

• As a Senior Analyst, you have a background in data analysis, statistics, econometrics, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and you are familiar with media metrics such as cost per click, reach, frequency, return on ad spend, etc.
• You have at least 2 years of experience in analytics or media roles. You have a track record of uncovering actionable insights from data, and your friends reach out to you when they have a hard time with an Excel spreadsheet.
• You have experience at, and are comfortable with, working at client-facing roles. You can independently combine distinct datasets, run an analysis/build a cursory ad-hoc model, and present results to clients.
• You can build and run a linear regression model in Excel or Python and are able to explain things such as R square, P-value, or regression coefficients to an audience that has no background in statistics. You are very comfortable building pivot tables in Excel or reaching similar outcomes in SQL/Python/R.
• You have experience with visualization tools such as Tableau/Power BI/Domo. Major bonus points if you know Datorama.

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.