UA Manager

🤩 Would you like to play with us?

Whatwapp is a leading mobile game company in Italy with three major titles, focusing on casual games. The company, comprising around fifty diverse team members, operates in English and supports hybrid work options (4 days per month in Milan). Whatwapp is transitioning from a startup to a scale-up, aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy, allowing rapid idea execution and learning opportunities directly from our leaders, with a commitment to the personal and professional growth of our employees.

We're looking for a User Acquisition Manager to take ownership of our paid growth efforts across multiple games. Reporting to our Head of Growth, you'll be responsible for managing campaigns end-to-end, optimizing performance, and scaling our UA activity profitably.

Why this role is exciting:

• Variety & ownership — Manage 7 games at different lifecycle stages (soft launches, scaling titles, mature portfolio games). In bigger companies you'd focus on one or two; here you get the full picture.
• Strong data stack — Work with a modern analytics setup, great internal tools, and a dedicated Data team that builds prediction models and dashboards with you.
• AI-forward environment — We actively use AI tools for creative production, automation, and workflow optimization. You'll be encouraged to experiment and push boundaries.
• Real budget responsibility — We spend hundreds of thousands of dollars per month across all games and growing. You'll make meaningful decisions that directly impact the business.
• Scale-up energy — We're transitioning from startup to scale-up, which means less bureaucracy, more ownership, and real opportunities to shape how we do things.

The ideal candidate has solid experience running UA campaigns for mobile games, is comfortable navigating the post-ATT world of iOS attribution, and brings a proactive mindset—always looking for the next insight or optimization opportunity.

📈 Your quest will be to:

• Own and manage UA campaigns across Meta, Google, AppLovin, Unity, and other key platforms for our portfolio of 7 games, ensuring profitability targets are met.
• Analyze campaign performance deeply, going beyond surface metrics to understand why campaigns work or don't—and take decisive action based on those insights.
• Manage budgets autonomously, making day-to-day decisions on spend allocation, scaling winners, and cutting underperformers to hit ROS targets
• Collaborate closely with the Creative team, providing clear, actionable feedback on ad creatives and coordinating refresh cycles to maintain campaign freshness.
• Navigate iOS attribution challenges, working with AppsFlyer, SKAN, and SSOT to make informed decisions despite data limitations.
• Identify new opportunities proactively - whether that's an underexplored channel, a creative angle that's working in an unexpected placement, or a tracking issue that needs fixing.
• Contribute to scaling efforts, helping grow monthly spend while maintaining or improving profitability as the company expands.
• Stay ahead of platform changes, keeping up with updates from Meta, Google, Apple, and other partners that impact UA strategy.

🎮 To start playing, you will need:

• Hands-on UA experience in mobile gaming (casual, mid-core, or card games preferred).
• Experience managing campaigns on Meta, Google (UAC), and at least one programmatic platform (AppLovin, Unity, IronSource).
• Strong analytical skills, with the ability to work with dashboards, spreadsheets, and fragmented attribution data to drive decisions.
• Solid understanding of iOS attribution, including SKAN, ATT, MMPs (AppsFlyer or Adjust), and the challenges of post-iOS 14.5 measurement.
• Experience managing budgets of hundreds of thousands of dollars across multiple titles.
• Proven ability to work with creative teams, providing specific feedback that improves ad performance.
• Fluency in English (our working language).
• Experience with vibe coding is a strong plus

✨ Bonus points if you have:

• Experience with SKAN conversion value mapping and optimization strategies.
• Familiarity with AI tools for creative production (Midjourney, Runway, etc.).
• Experience scaling UA spend significantly while maintaining profitability.
• Knowledge of ad monetization and how it connects to UA strategy.
• Experience with CTV, influencer marketing, or other non-traditional UA channels.

👤 The type of player we are looking for:

• Autonomous and accountable — you own your campaigns fully and don't wait to be told what to do.
• Curious and proactive — you dig into data to find insights others miss and propose improvements without being asked.
• A critical thinker — you go beyond "the numbers are down" to understand root causes and test solutions.
• Collaborative — you work well with Creative, Data, and Product teams, sharing knowledge openly.
• A game lover — you understand what makes mobile games fun and engaging.
• Hungry to grow — you want to develop your skills and take on more responsibility over time.

👑 Our company values:

• Use critical thinking: don't assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don't overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🏡 Hybrid Working policy - live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸 ♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don't live in Milan? Check out our work model

Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model.

Our policy is 4 days per month at the office, and we decide however we're gonna go. There are people who like to go once every week, or two days every two weeks, four days straight, or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!

If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.