Performance Marketing Manager

We’re looking for a Performance Marketing Manager, to join our team in Tallinn, Estonia.

About Us

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

About The Role

As the Performance Marketing Manager, you will be the strategic partner driving paid user acquisition for our Rider vertical. You aren't just managing budgets; you are driving incremental growth.

You will lead a team of specialists to optimise multi-million euro investments across global markets, continuously testing new channels and questioning the status quo. By bridging the gap between technical attribution, channel & creative strategy, you will ensure every dollar spent translates into measurable, incremental business value.

Main tasks and responsibilities:

• Own capital allocation across Rider user acquisition channels, delivering positive incremental ROI across all markets through continuous performance monitoring and testing.
• Evaluate user acquisition campaign incrementality through in-house and CLS experiments, ensuring insights are documented and inform future budgeting cycles and roadmap decisions.
• Partner closely with Rides Marketing, Product, Local Marketing, Martech, and Analytics teams to align performance marketing strategy with business and market goals, while driving transparency through clear sharing of results.
• Own the performance marketing roadmap, leading ad experiments with specialist support to test new tactics and channels, improve ROAS, and optimise campaign setup and workflows.
• Co-manage and initiate ad creative production for Rider acquisition campaigns, analysing creative performance to identify winning assets and guide future creative direction..
  
  
  

About you:

• Demonstrated hands-on experience with app-based advertising platforms such as Google, Meta, TikTok, and Apple Search Ads, with exposure to affiliate or programmatic channels considered a plus.
• Proven ability to manage large-scale performance marketing budgets across multiple markets while meeting efficiency and ROI targets.
• Experience leading or mentoring small teams within a performance marketing or growth environment. Strong analytical skills with a solid understanding of key user and growth metrics, including churn, LTV, CAC, ROAS, and incrementality concepts such as conversion lift studies.
• Strong understanding of ad technical setup and app/web attribution, with experience using mobile measurement partners (e.g. Appsflyer, Adjust, or Singular) and Google Tag Manager, and familiarity with GA4 or BI tools such as Looker considered beneficial.
• Effective project management skills with the ability to prioritise work based on impact, opportunity, and business goals.
  
  
  

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

Why you’ll love it here:

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
• Some perks may differ depending on your location and role.