Data Analyst

About The Role & Company

MCR Media Group is an international company specializing in online IQ tests, brain training platforms, and digital product marketing. We are a dynamic, fast-growing team passionate about creating cutting-edge digital products that engage millions of users worldwide.

We are now looking for a Senior Analytics Specialist to take full ownership of our analytics function. This is a strategic and hands-on role for someone who can build a reliable, scalable analytics foundation for a subscription-based web product. You’ll work closely with Product, Marketing, Engineering, and Leadership to ensure data accuracy, actionable insights, and drive data-informed decisions.

Responsibilities

Analytics & Reporting

• Build and maintain core business dashboards and reports across product, marketing, revenue, and retention.
• Define and own key business metrics (subscription funnel, churn, LTV, ARPU, retention).
• Ensure accuracy and consistency of all analytics and reports.
• Provide both regular insights and ad-hoc analyses for stakeholders.
  
  

Tracking & Data Quality

• Own the web tracking setup including events, funnels, and conversions.
• Identify and resolve tracking gaps or inconsistencies across web and backend data (API-based events).
• Collaborate with Engineering to implement server-side and API-based tracking.
• Maintain tracking documentation and event taxonomy.
  
  

Cohort & Subscription Analytics

• Build and analyze user cohorts based on signup, activation, retention, churn, and revenue.
• Analyze subscription lifecycle: trials, conversions, renewals, cancellations.
• Identify churn/retention drivers and translate insights into actionable product recommendations.
  
  

Data Strategy & Ownership

• Design and evolve analytics infrastructure (tools, data flow, best practices).
• Set company-wide standards for tracking, analytics, and experimentation.
• Act as the go-to person for all analytics-related queries across the business.
• Provide strategic, data-driven recommendations to leadership.
  
  

Requirements

• 4+ years in product or web analytics, preferably with subscription-based products.
• Strong understanding of web tracking (events, cookies, attribution).
• Experience working with API/backend event tracking.
• Proven expertise in cohort analysis, retention, churn, LTV.
• Proficient in SQL and working with analytical databases.
• Experience with dashboarding tools like Looker, Tableau, Power BI, Metabase.
• Strong ability to translate complex data into actionable business insights.
• Excellent communication skills and ability to collaborate cross-functionally.
  
  

Nice to Have

• Experience setting up analytics from scratch or troubleshooting broken tracking systems.
• Familiarity with A/B testing and experimentation frameworks.
• Background in SaaS or subscription-based digital products.
• Experience with data warehouses (BigQuery, Snowflake, Redshift).
  
  

What We Offer

• Competitive salary
• Opportunity to work in a dynamic, fast-growing company alongside talented marketing professionals
• Access to cutting-edge tools and advertising platforms
• Flexible working conditions and a remote-friendly environment