Senior Director, Marketing and Customer & Commercial (C&C) Data, Technology & Capabilities - ASEAN & South Pacific Operating Unit

Senior Director, Marketing, Customer & Commercial (C&C) Data, Technology & Capabilities – ASEAN & South Pacific Operating Unit

Reports to: Vice President, Marketing – ASEAN & South Pacific Operating Unit (Based in Singapore)

Location: Singapore

Job Summary

ASEAN & South Pacific Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

Based in Singapore, this people manager role will upskill, accelerate and orchestrate the transformational marketing & commercial data, technology, and digital capabilities agenda for the ASP Operating Unit. Set the vision and architect a future-ready, data-heavy, AI-powered MarTech ecosystem to accelerate capabilities, creativity, innovation and deliver measurable impact at scale.

• Own the end-to-end marketing & commercial data and digital product roadmap: Design and deliver the multi-year strategy for digital products, unified data platforms, and integrated workflows to enable best-in-class marketing, commercial, and customer experiences. Own data strategy, orchestration &governance (1PD/2PD/ 3PD)- create the OU “Brain”
• Strategic orchestration and governance: Lead the unified backlog and ongoing governance for marketing/commercial data initiatives and digital products. Identify and accelerate high-value use cases; drive scaling and adoption across ASP and enterprise partners.
• AI & Technology Innovation: Build, integrate, and scale agentification, AI-led experiences, and UX/UI platforms (such as The Playground evolution). Partner with ecosystem leaders to shape enterprise AI strategy, governance, intake portals, and responsible AI/IP guidelines.
• Workflow & Ecosystem Integration: Assemble and integrate tools trained on KO data from multiple marketing and commercial sub-functions. Design and embed KO workflows in enterprise platforms (such as Workfront, 360 IA Tech, StudioX), driving seamless collaboration, insight-driven activation, and operational excellence.
• Enterprise, Partner & Strategic Alliances: Represent KO in cross-enterprise (Fuelight) and external partnership initiatives (e.g., MIT, OAI, Adobe, Google, MSFT). Act as main POC for Procurement and lead ecosystem integration.
• Capability Development & Adoption: Accelerate data, digital, and AI literacy and adoption across teams. Integrate capabilities into the flow of work for marketing, commercial, and customer operations. Lead deployment of “Coke Way Marketing,” driving high-performance standards and continuous learning.
• Visionary Leadership: Shape and guide ambitious teams and external partners, championing growth mindset, enterprise thinking, and uncompromising commitment to excellence and servant leadership.
• What Success Looks Like: Data and AI directly improve decision quality. Tools are adopted, Capability gaps visibly close across markets; Marketing operates faster and with more precision; DTC is viewed as a strategic growth enabler
  
  

Experience & Critical Requirements

• Significant marketing and leadership experience (12-15 years+), with great focus in tech/data and AI
• Experience in Digital products, data architecture and guidelines
• Acumen across relevant marketing disciplines: innovation, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners (agencies)
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
  
  

Communication Focus

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.