Data Analyst

Adobe MarkeTo Skils

Role TitleData AnalystReports ToProject Manager/ Database LeadDirect ReportsNA

Indirect Reports

(Upto N-2)

NA

Role Purpose

The purpose of this role is to interpret data and turn into information (reports, dashboards, interactive visualizations etc) which can offer ways to improve a business, thus affecting business decisions.

Do

Managing the technical scope of the project in line with the requirements at all stages

Gather information from various sources (data warehouses, database, data integration and modelling) and interpret patterns and trends
Develop record management process and policies
Build and maintain relationships at all levels within the client base and understand their requirements.
Providing sales data, proposals, data insights and account reviews to the client base
Identify areas to increase efficiency and automation of processes
Set up and maintain automated data processes
Identify, evaluate and implement external services and tools to support data validation and cleansing.
Produce and track key performance indicators

Analyze the data sets and provide adequate information

Liaise with internal and external clients to fully understand data content
Design and carry out surveys and analyze survey data as per the customer requirement
Analyze and interpret complex data sets relating to customer’s business and prepare reports for internal and external audiences using business analytics reporting tools
Create data dashboards, graphs and visualization to showcase business performance and also provide sector and competitor benchmarking
Mine and analyze large datasets, draw valid inferences and present them successfully to management using a reporting tool
Develop predictive models and share insights with the clients as per their requirement

Stakeholder Interaction

Stakeholder Type

Stakeholder Identification

Purpose of Interaction

Internal

Project Manager/ Database Lead

Regular reporting & updates

External

Clients

Client engagement, reviews etc

Display

Lists the competencies required to perform this role effectively:

Functional Competencies/ Skill

Leveraging Technology - Knowledge of current and upcoming technology (automation, tools and systems) to build efficiencies and effectiveness in own function/ Client organization - Expert
Process Excellence - Ability to follow the standards and norms to produce consistent results, provide effective control and reduction of risk - Expert
Technical knowledge - knowledge of various programming languages/ software (Python, Microsoft Excel, VBA, Matlab, SQL etc) and tools on data analytics - Expert

Competency Levels

Foundation

Knowledgeable about the competency requirements. Demonstrates (in parts) frequently with minimal support and guidance.

Competent

Consistently demonstrates the full range of the competency without guidance. Extends the competency to difficult and unknown situations as well.

Expert

Applies the competency in all situations and is serves as a guide to others as well.

Master

Coaches others and builds organizational capability in the competency area. Serves as a key resource for that competency and is recognised within the entire organization.