Business Performance Analyst

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Turkey's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company listed on NASDAQ, the world's leading technology exchange.

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and makes life easier through innovative products and services—and contribute to exciting success stories—the future starts here.

Responsibilities

• Develop the frameworks, methodologies, metrics, and plans to measure growth activities and campaigns across the customer funnel, through different channels, user segments, product categories, and business units of Hepsiburada Group
• Enable customer engagement and retention strategies by analyzing customer segments and collecting customer insights
• Use analytical techniques to identify bottlenecks and opportunities to focus on; define metrics/KPIs for success
• Design, track, and analyze KPIs of the user journey; use performance on these measures to inform Marketing teams
• Build dashboards for monitoring marketing KPIs and performances
• Enable the optimization of the acquisition funnel through analysing related data
• Partner with Business Intelligence teams to provide actionable insights for customer acquisition, engagement, and retention (customer lifecycle) process

Requirements

• BA/BS in engineering, MIS/computer science, business administration, marketing, or related majors, MBA is a plus
• 4+ years of experience in data analytics, analytics consulting, product strategy, digital marketing, or growth roles
• Have a solid track record of driving massive user growth at consumer-facing large organizations/start-ups
• Advanced SQL skill is must
• Proficiency in English and Turkish; Russian is an advantage.
• Highly analytical and data-oriented with the ability to draw insights from data, applies creativity, instinct & data to make decisions deliver on KPIs
• In-depth knowledge of e-commerce ecosystem and consumer behavior is preferred
• Good understanding of UX (customer journeys, conversion funnels)
• Ability to work independently, and comfortable working in a fast-paced environment with the ability to thrive under minimal guidance
• Ability to move quickly, test and learn, show good judgment, and plan for how to scale seamlessly
• Have a high analytical drive
• Communication, presentation, and material preparation skills required
• Strong experience in cross-platform experiences (Mobile, Desktop)
• Strong experience in Growth foundational skills like A/B testing, analytics and data, user research, storytelling and psychology
• Stay up to date to the latest advancements in the Growth field (stack, frameworks, etc.)