Product Marketing Manager

This role is about:

The Product Marketing Manager will enhance our marketing team's capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating value-driven marketing strategies, and ensuring alignment between stakeholders.

The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful go-to-market strategies.

You will:

1. Product Content Ownership and Audits

Regularly audit and update product-related content across all channels (website, social media, landing pages, presentations, etc.).
Develop and maintain a "product copy bank" as a single source of truth for all stakeholders.
Ensure content aligns with the product's value proposition and is consistently accurate, up-to-date, and compelling.

2. Product Launches and Go-To-Market Strategy

Develop and execute comprehensive go-to-market (GTM) strategies for new product launches.
Lead cross-functional launch briefings for teams including content, PR, developers/UX/UI, and sales.
Collaborate with marketing teams to create impactful campaigns that drive awareness, engagement, and adoption.

3. Sales Enablement and Marketing Collateral

Oversee the creation and maintenance of high-impact materials, such as product decks, one-pagers, demos, and landing pages.
Integrate customer insights and case studies into collateral to reflect evolving needs and competitive differentiation.
Ensure sales teams are equipped with tools to effectively communicate the product's value.

4. Market Research and Positioning

Refine positioning strategies based on the competitive analysis and market research.
Develop and enhance messaging frameworks that clearly communicate the product's value and differentiators.
Collaborate with stakeholders to ensure alignment across teams and channels.

5. Metrics and Performance Tracking

Deliver regular reports to the CMO and Product Lead, identifying opportunities for optimization.
Use data to inform strategies and ensure alignment with business goals.
Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness.
Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies

What we need:

3+ years in product marketing or related roles, with a proven track record of leading successful product launches.
Experience working in cross-functional teams, including sales, marketing, and product.
Strong understanding of buyer personas, customer journeys, and lifecycle marketing.
Demonstrated ability to deliver results in a fast-paced, dynamic environment.
Experience in aligning strategies with broader company objectives and KPIs.
Experience in fintech space is a must.
Analytical mindset with the ability to interpret and use data to inform decisions.
Excellent project management skills to oversee complex cross-functional initiatives. Experience in using task management tools (i.e. Monday.com, Notion, Jira or similar) is preferred.
Proficiency in marketing and product analytics' tools (i.e. HubSpot, Google Analytics, Matomo, Clarity)
Familiarity with CRM tools and content management systems.
Knowledge of SEO best practices and digital marketing strategies.
Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences
Understanding of competitive research methodologies and customer insights gathering.

🚀 Hiring Process

1️⃣ First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.

2️⃣ Second Interview: 1-hour deep-dive with the CMO & Product Lead to explore your experience and skills.

3️⃣ Test Challenge: A 5-day test exercise to assess your technical abilities.

4️⃣ Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.

Product Marketing Manager

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