Senior UI/UX Designer

Senior UI/UX Designer

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Educational Qualifications:

• A bachelor's degree in computer science engineering, Design, Product Management, Human Computer Interaction, or a related field. Master's degree is a plus.

• 5+ years’ experience in delivering digital products in cross-functional teams from start to finish in a fast-paced environment.

• Minimum of 3 years of experience as a Senior UI/UX designer, with a proven track record of designing successful digital products such as portals, web and mobile applications

CORE RESPONSIBILITIES

1. User-Centric UI/UX Vision: • Lead end-to-end design processes for the website, customer portal, agent portal, and mobile app, from concept to final product implementation.

• Create user journeys, wireframes, prototypes, and high-fidelity mockups that effectively communicate design ideas and concepts.

• Develop a deep understanding of user needs, behaviors, and motivations through user research and testing.

• Translate complex business requirements into intuitive and user-friendly interfaces while ensuring alignment with brand guidelines.

2. User Research and Testing:

• Conduct user research, and usability testing, and gather feedback to improve the user experience iteratively.

• Collaborate with the CX team to define user personas, user journeys, and use cases, ensuring designs address real user pain points.

• Iterate on existing products and features to ensure that we are delivering a simple, seamless industry-leading user experience

3. Cross-Functional and External Collaboration:

• Work closely with CX, IT, 3rd party vendors, and consultants to ensure the feasibility of design concepts and provide guidance during the development phase.

• Collaborate with business leads to align design strategies with business goals and objectives.

• Coordinate with stakeholders to present design concepts, gather feedback, and incorporate suggestions into the design process.

• Serve as a bridge between Customer Experience, IT and Marketing teams.

4. Platform Consistency:

• Maintain a consistent design language and user experience across all platforms, ensuring a cohesive and recognizable brand presence.

• Develop and maintain UI design guidelines, pattern libraries, and style guides to streamline design implementation.

• Design interfaces that seamlessly integrate with the Salesforce CRM and SAP ERP systems, providing users with a unified experience across all platforms.

• Performance Analysis and Insights:

• Establish key performance indicators (KPIs) that measure the success of features in enhancing the user experience.

• Monitor and analyze user engagement data, conducting A/B tests to understand user preferences and refine product offerings.

6. Continuous Learning:

• Stay up to date with industry trends, best practices, and emerging technologies in UI/UX design, and apply this knowledge to improve design processes and methodologies.

• Reinforce a design-thinking culture that draws from the best and most innovative products and technology.