Product Marketing Manager

Sinch is a global leader in cloud communications, helping businesses connect with their customers through messaging, voice, email, and verification solutions. Trusted by many of the world's largest enterprises, developers, and mobile operators, Sinch powers billions of customer interactions every year across channels including SMS, RCS, WhatsApp, voice, and email.

Our email portfolio includes Mailjet, a leading email platform for marketers and developers to design, send, and automate transactional and marketing emails at scale. Teams are empowered with easy-to-use tools to connect with their audience along the customer journey. Together with Sinch's broader communication platform, Mailjet helps companies deliver reliable, compliant, and personalized email experiences as a part of a unified communications strategy.

DESCRIPTION

We're looking for a highly capable, action-oriented Product Marketing Manager to own product storytelling, go-to-market execution, and product content that drives adoption in a product-led growth (PLG) environment. You'll sit at the intersection of Product, Marketing, and the customer turning features into clear customer value, building content that helps users succeed, and ensuring launches, pricing, and messaging land with clarity and impact.

This is a hands-on role for an experienced product marketer who excels at creating high quality product content such as messaging briefs, product demos videos, product pages, and enablement assets and who is comfortable owning both strategy and execution.

What You'll Own & Do

Own positioning & go-to-market

• Define ICPs, value propositions, and differentiation

• Plan and execute GTM strategies for features and launches

Turn insights into impact

• Gather customer and competitive insights

• Translate learnings into positioning, messaging, and roadmap input

Be the source of truth

• Maintain product messaging, positioning, and competitive intel

• Align Product, Marketing, and Sales around one clear product story

Drive Product-Led Growth

• Lead PLG launches end-to-end (copy, assets, in-product, email)

• Increase feature discovery, adoption, and activation

Enable sales to win

• Build battlecards, competitive comparisons, and sales assets

• Ensure assets are practical, clear, and used in real sales cycles

Ship high-impact product content

• Create demos, feature summaries, release notes, and one-pagers

• Partner on conversion-focused landing pages and web content

Requirements

• 3 - 5+ years of Product Marketing experience in a SaaS or PLG environment.

• Background in email is preferred.

• Strong writing and content-creation skills-you enjoy building how-tos, demos, videos, and product explainers.

• Highly hands-on, fast-moving, and comfortable owning both strategy and execution.

• Experience with GTM planning, messaging frameworks, ICP definition, and positioning.

• Ability to distill complex product capabilities into simple, compelling customer value.

• Proven ability to collaborate cross-functionally and bring clarity in ambiguous environments.

Success Looks Like

• Clear, compelling product messaging across the website, launches, and campaigns.

• Product launches that drive measurable activation, engagement, and adoption.

• A steady stream of high-value product content that improves PLG conversion.

• A trusted "truth layer" that keeps Marketing, Sales, and Product aligned.

• Strong differentiation in competitive email and communications markets.

Our corporate language is English, please submit your application in English

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us