Act as the primary liaison between business users, customerfacing teams, and technology teams

Gather, analyze, and document business requirements through stakeholder discussions

Convert business needs into clear functional specifications, user stories, and acceptance criteria

Ensure alignment of requirements with CRO priorities, revenue objectives, and customer experience goals

Support preparation and ongoing maintenance of the product roadmap for the Business Management System (BMS) and related digital platforms

Assist in prioritizing features based on business impact, dependencies, and delivery timelines

Track scope changes and manage functional change requests through defined approval cycles

Coordinate with front-end and back-end development teams to ensure accurate and efficient implementation

Ensure seamless integration between customer-facing systems, back-end platforms, and third-party tools

Monitor development progress, identify risks or bottlenecks, and escalate issues proactively

Develop a strong understanding of end-user behavior, customer journeys, and pain points.

Recommend feature enhancements and UI/UX improvements based on user feedback and usage patterns

Ensure digital interfaces remain intuitive, consistent, and aligned with Sobha Realty’s brand standards

Plan and execute User Acceptance Testing (UAT) with business and operations teams

Track defects, coordinate fixes, and ensure closure before production releases

Support smooth rollout of new features and system enhancements with minimal business disruption

Monitor product performance post-launch using dashboards, reports, and user feedback

Analyze issues, adoption gaps, and improvement opportunities

Drive iterative enhancements to improve system usability, efficiency, and business outcomes

Work closely with Sales, CRM, Customer Relations, IT, Operations, and other teams to gather insights and align delivery

Maintain project trackers, dashboards, and milestone reports for management review

Provide clear status updates and execution visibility to the CRO Office and senior stakeholders

Take ownership of assigned products and features across the full lifecycle - concept, build, rollout, stabilization, and enhancement

Ensure accountability for timelines, quality, and business outcomes of assigned initiatives