We are looking for a Senior IT Product Manager to take ownership of our internal Marketing Platform and help shape how marketing technology supports growth at scale. You will work at the intersection of product, engineering, and marketing, ensuring our in-house systems evolve in a scalable, reliable, and future-proof way.

In this role, you will have end-to-end ownership of the product area, from strategy and roadmap to delivery and continuous improvement. You will partner closely with engineering teams and key business stakeholders, acting as the main point of contact for marketing-related IT initiatives and helping align technical solutions with broader business goals.

This role is ideal for a senior product manager with a strong technical foundation who enjoys working in complex environments, taking ownership, and driving meaningful impact through well-built internal platform.

Core responsibilities

• Own and drive the product strategy and roadmap for our Marketing IT platform, aligned with business goals.
• Lead multiple high-impact initiatives across teams, from discovery through launch and continuous improvement.
• Define clear product requirements, user stories, and acceptance criteria.
• Collaborate closely with engineering, design, and business stakeholders to scope, build, and launch features.
• Act as a strategic bridge between business and technical teams, ensuring alignment on priorities and outcomes.
• Use data, KPIs, and market insights to guide decision-making and measure product success.
• Conduct market and competitive analysis to identify growth and optimisation opportunities.
• Maintain a well-prioritised backlog, balancing new development with tech debt, bugs, and infrastructure improvements.
• Lead agile ceremonies and continuously improve team workflows and delivery predictability.
• Plan and coordinate feature launches and communicate progress, releases, and roadmap updates to stakeholders.
• Mentor Product Managers and contribute to the growth and maturity of the product organisation.

Experience and key competencies

• 5+ years of experience in product management, owning and delivering digital products end to end.
• 5+ years of experience in IT or software development–driven environments (must-have).
• Experience in Marketing Technology and or the iGaming industry is a strong advantage.
• Communicating complex ideas clearly and confidently to both technical and non-technical stakeholders, including senior leadership.
• Making sound decisions, assessing impact, and setting clear priorities in complex environments.
• Building strong, collaborative relationships across teams and business units.
• Taking ownership with a proactive, curious mindset and a strong sense of accountability.
• Fluency in verbal and written English is a must, as it's our primary means of communication.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Second Interview - Meet the team - Background check - Offer
• Start date: ASAP
• Open to candidates based in the EU and eligible to work in Estonia.
• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company delivering both B2C and B2B platforms across international markets. We offer sportsbook, casino, and poker experiences to players in 8 countries across 3 continents and provide advanced B2B solutions to operators in the US. Part of the Sega Sammy Creation gaming segment, our core team of 500+ experts collaborates across borders to create world-class experiences for both players and operators. With a strong presence at our Tallinn HQ, home to a diverse team representing over 50 nationalities, we bring different perspectives together to shape the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!