Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented.

A Remote ASO Specialist

We are looking for a passionate and results-driven ASO Specialist with demonstrable, hands-on experience in successfully growing app visibility across the App Store and Google Play. This is a role for someone who has a proven track record of delivering measurable organic growth — not just understanding ASO theory, but executing strategies that drive realimpact.

In this role, you will play a key part in driving sustainable organic growth, improving discoverability, and maximizing conversion rates, using data-driven insights and tested optimization frameworks.

Responsibilities

• Own and execute ASO strategies with a strong focus on sustainable organic growth
• Collaborating with product, creative, SEO, copywriters teams to drive app growth
• Perform keyword research & metadata optimization
• Creating recommendations for store creative assets
• Monitor and report rankings, installs & ASO performance
• Analyze competitors
• Run A/B tests for store assets (copy, icons, screenshots)

Experience Requirements

• 4+ years of hands-on ASO experience (iOS and Android) with proven, measurable results
• Strong understanding of search engine algorithms & ranking factors for Google Play and App Store
• Clear communication with internal marketing teams and senior stakeholders
• Focused on boosting organic installs, visibility, and conversion rates
• Experience with Google Play Console, Sensor Tower, AppTweak or other ASO tools
• Strong analytical & problem-solving skills

Perks

Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy but whenever you walk into an Equiti office, you’re sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.