Digital Marketing Executive
GİZLİTurkey6 days ago
Full-timeMarketing
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Your Responsibilities as a Digital Marketing Executive
This role will manage performance marketing and digital brand investment processes and will be responsible for all accounts across Turkey and Europe.
- Execute and optimize paid advertising channels such as Google Ads, Meta, retargeting, and affiliate channels.
- Manage all performance marketing operations in collaboration with the performance agency.
- Manage all affiliate processes with the agency.
- Measure and monitor the performance of all digital marketing campaigns and plan next steps based on data-driven insights.
- Identify growth opportunities by analyzing data from tools such as Google Analytics (GA4), Adjust, Looker Studio (Data Studio), and other digital marketing platforms.
- Prepare weekly/monthly KPI reporting presentations.
- Plan and manage digital brand and performance marketing budgets (forecasting, pacing, and optimization).
- Work cross-functionally and align advertising activities with e-commerce, CRM, and marketing teams.
- Collaborate closely with the performance marketing agency to ensure deliverables are completed accurately and on time.
- Provide daily, weekly, and monthly reporting and analysis.
Expected Criteria
- Bachelor’s degree in Marketing, Statistics, Engineering, or a related field.
- Minimum 4+ years of experience in performance marketing.
- Strong leadership and team management skills.
- Hands-on expertise in advertising platforms such as Google Ads, Meta Business Manager, TikTok, and retargeting tools. Experience with SA360, DV360, Apple Search Ads, etc. is a plus.
- Experience with analytics tools (Google Analytics/GA4, Adjust, Looker Studio, SEMrush, etc.).
- Strong budget management skills (tracking, forecasting, pacing).
- Strong data analysis and data management capabilities.
- Advanced Excel skills and reporting experience (e.g., Looker Studio).
- Knowledge of website performance monitoring.
- Fluent English (spoken and written).
- Strong interpersonal skills, self-motivated, and proactive.
- Agency management experience is required.
Key Skills
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